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# 1936 Scophony

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Rancho Cordova, Ca. USA—Apr 8, 2015

Movie Director Michael Bay Outfits New Luxury Home Theater with Barco Projection

Barco, the global leader in digital cinema technology, is the projector of choice for Michael Bay who recently selected a Barco 4K model for what he describes as “one of the very best home theaters in the world” in his newly constructed East Gate Bel Air, California home.

“I’ve worked with Barco for 15 years, it’s my projector of choice,” comments Bay. “When I present my large-scale films to audiences for screening, I bring in Barco equipment. I obviously wanted the very latest and best technical specs out there – and with the image being the most important thing to me – I knew my theater had to have a Barco projector. It is simply the best.”

Building on a lasting reputation
Bay has depended exclusively on Barco projectors for many years for expertly handling the detailed and complex process of color timing on his films. Praising the projector’s excellent contrast and beautiful, sharp colors, Bay is continually seeking new technologies to improve the viewing experience. “Brightness is the key for our eyes to see color and detail, especially with 3D, and this is where Barco really excels,” continues Bay. 

Because Bay desired a 25-foot screen, the Barco DP4K-23B ultra-bright 4K DLP® Alchemy Cinema projector was the perfect match to provide stunning brightness, excellent contrast and picture-perfect color. A single projector can significantly elevate the movie experience, presenting both 4K 2D images at 60 fps as well as vibrant 4K 3D images. 

Realizing the fantasy
The Barco projector occupies a new 50+-seat home theater secured behind a solid sculptured steel door, nestled within a hidden moss tree garden. The auditorium is in stark contrast to the ultra-modern home, exuding a more understated, old movie house feel with art deco queues and a huge dome sprinkled with twinkle-fiber optic stars. “This was a detail that I grew up with as a kid in the old Los Angeles grand movie theaters, so I wanted to create that feeling here.” 

“We are delighted to provide the quintessential Barco movie experience to Mr. Bay in the comfort of his private luxury home theater,” comments Patrick Lee, Vice President Entertainment & Corporate for Barco. “We proudly offer a wide range of digital cinema projectors to suit our customers’ discerning tastes and architectural footprints.”





Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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