Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Dec. 04, 2016
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1926 GE

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
Calabasas, Calif.—Apr 9, 2015

Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home

Next-Generation Technology Gives Content Creators, Cinema and Home Theater Owners More Control than Ever; Audiences Will Experience the Richest, Most Realistic Soundscape Possible
DTS, Inc. (Nasdaq: DTSI), a global leader in audio technology solutions, has unveiled further details about DTS:X, its open, next-generation, object-based, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema and at home. The technology also provides numerous customization options for cinema and home theater owners.
 
Unlike existing surround sound systems, DTS:X is not tied to prescribed speaker configurations or a specific number of audio channels. DTS:X adapts to the viewing environment, allowing for a flexible speaker configuration that best fits the viewing space. DTS:X more accurately conveys the fluid movement of sound to create a richer entertainment soundscape than has previously been possible by moving sound objects to and through specific locations within – in front of, behind, above and beside the audience, precisely where the mixer placed them.
 
“DTS:X is built on the foundation of providing an open, adaptable solution for content creators, cinemas and homes to fulfill our goal of bringing immersive audio to as many people around the world as possible,” said Jon Kirchner, chairman and CEO of DTS, Inc. “Until recently, sound in movie theaters and in our homes has been dictated by a standardized speaker layout. Through the use of object-based audio, DTS:X is able to scale immersive soundtrack presentations across a wide range of playback systems, from efficient to extravagant, while staying true to the content creator’s vision. This approach delivers the most authentic three-dimensional audio experience ever, making the audience feel as if they are in the center of the action.”
 
DTS:X + CINEMA
In 1993, DTS revolutionized cinema sound, delivering “Jurassic Park’s” award-winning 5.1-channel soundtrack on CD-ROM, which was synchronized to the picture using a time code printed on the film. Twenty-two years later, DTS:X, the industry’s newest audio solution, is no longer limited to channels or tied to a speaker layout and is now delivered as part of the Digital Cinema Package.
 
The foundation of DTS:X is MDA, DTS’ license fee-free, open platform for creation of object-based immersive audio. MDA gives movie studios unprecedented control over the specific placement, movement and volume of sound objects. The platform also enables sound engineers to “mix once” for both immersive and conventional cinemas in a combined object- and channel-based audio format, allowing content to be easily distributed beyond the theater for streaming, broadcast, optical media and more.
 
“MDA is DTS' license fee-free contribution to the professional audio community for mixing and storage of immersive audio content,” said Kirchner. “MDA fits perfectly within today’s production workflow, and a combination of MDA and DTS:X provides a complete end-to-end workflow, from creation to exhibition.”
 
The DTS:X licensing program in cinema will offer theater owners the opportunity to provide their audience the most compelling, immersive sound experience possible. This can be achieved for almost any room configuration by installing DTS:X-approved equipment and working with the recommended speaker installation guidelines.
 
To ensure quality and provide flexibility within the DTS:X program, DTS has partnered with industry-leading server, sound rendering and processing companies. GDC Technology, QSC and USL, have developed and made available DTS:X-ready components that process and render MDA files.
  • GDC Technology – develops, manufactures and sells digital cinema servers and provides a comprehensive suite of digital cinema products, services and solutions for exhibitors and distributors 
  • QSC – designs and manufactures professional audio systems and solutions for professional installed, portable, production and cinema sound customers worldwide 
  • USL – is engaged in the design, manufacture, and sale of motion picture audio equipment and sound psrocessor  
GDC Technology and Carmike Cinemas are initial partners integrating DTS:X into theaters in the US and abroad.
 
GDC Technology boasts the largest installed base of digital cinema servers in the Asia-Pacific region, and the second largest, globally.
  • GDC is the worldwide DTS:X certification agent with an exclusive in Asia 
  • GDC will make MDA firmware updates available to theater owners over to its existing installed server base of more than 40,000 servers starting in May 2015 
  • GDC will provide DTS:X installation and certification for approximately 350 screens throughout Asia beginning in May 2015 
 “GDC is committed to offering state-of-the-art technology to its customers. We chose DTS:X because we believe it will transform the movie theater experience for audiences around the world,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Theater owners will appreciate the easy integration and flexible solutions that DTS:X offers as they upgrade their screens to this superior sound experience. Audiences win too. Because of the flexibility in speaker layout that DTS:X offers, immersive audio is now available to a larger number of theaters of all sizes than ever before.”
 
Carmike Cinemas, a leader in digital cinema and 3D cinema deployments and one of the largest motion picture exhibitors in the US, will upgrade selected theaters to DTS:X beginning in Spring 2015.
  • Carmike 15 (Columbus, Ga.) 
  • Carmike Movies ATL 278 (Atlanta, Ga.) 
  • Chapel Hills 13 (Colorado Springs, Colo.) 
  • Rosemont 18 (Rosemont, Ill.) 
  • Thoroughbred 20 (Franklin, Tenn.) 
  • Thousand Oaks 14 (Thousand Oaks, Calif.) 
  • Valley Bend 18 (Huntsville, Ala.) 
“We believe in the open platform philosophy of DTS:X and are excited to be among the first theater partners to be onboard,” said Fred Van Noy, senior vice president and chief operating officer, Carmike Cinemas. “The flexibility of DTS:X allows us to deliver an immersive experience to a broader audience. We love the fact that DTS:X adapts not only to numerous room designs; it also enables us to continue working with our existing equipment provider, QSC.”
 
DTS is presently working with several major studios and mixing stages in Los Angeles, Northern California and Canada that are evaluating DTS:X. DTS:X content announcements will be made by the studios when ready, in alignment with DTS.
 
DTS:X + AVRs
Manufacturers representing nearly 90 percent of the home AVR and surround processor market will launch DTS:X-enabled products beginning in early Summer 2015, with additional manufacturer and model announcements to follow in the coming months. Confirmed AVR partners include:
  • Denon – AVR-X7200W available now / DTS:X firmware upgrade later in 2015 
  • Integra – launching several models by Fall 2015 
  • Marantz – AV8802 available now / DTS:X firmware upgrade later in 2015 
  • Onkyo – launching several models by Fall 2015 
  • Outlaw Audio – details to follow 
  • Pioneer – details to follow 
  • Steinway Lyngdorf – P200 Surround Sound Processor available Summer 2015 / DTS:X firmware upgrade in Fall 2015 
  • Theta Digital – Casablanca IVa available Summer 2015 
  • Trinnov Audio – Altitude32 available now / DTS:X firmware upgrade Summer 2015 
  • Yamaha – launching DTS:X ready models in Fall 2015 
DTS:X solutions are also available for 2015 AV receiver silicon platforms representing the majority of the DSP platform market share, including Cirrus Logic, Analog Devices and Texas Instruments.
 
For home theater system owners, DTS:X provides personalization, flexibility and control for the most optimized listening experience possible. Key features include:
Backward Compatibility – DTS:X builds upon existing DTS-HD Master Audio to provide backward compatibility with existing DTS bitstreams and speaker layouts. In short, all features of DTS-HD Master Audio are supported and enable an immersive audio experience for older content.
  • The DTS:X content is backward compatible with the DTS-HD decoder 
  • The DTS:X decoder supports DVD, Blu-ray Disc (BD) and streaming media file formats 
  • DTS:X can spatially reformat stereo, 5.1 or 7.1 content to take full advantage of all speakers in a surround system 
  • Objects are never lost; if the object is embedded, it can be extracted and used in the rendered experience 
Dialog Control – AVR owners will be able to control the volume of specific audio elements at home, such as increasing dialog volume to match their listening preferences.
  • Dialog, as an object, can be lifted out from the background sounds when clarity and intelligibility are desired 
  • Content creators have the choice to implement this feature in their content mix 
Flexible Speaker Layout – With flexible speaker layouts and remapping technology, DTS:X allows the placement of home theater speakers virtually anywhere. The freedom of object-based audio enables optimized playback on a multitude of speaker layouts, with any number of speakers. The DTS speaker remapping engine supports any speaker configuration within a hemispherical layout based around the listening position in the room.
  • 2015 DTS:X AVRs can support up to 11.2 speaker output channels 
  • Content created for a specific speaker layout can be remapped for playout through a different layout 
  • Enables remapping of outputs to custom or OEM-defined speaker layouts, and remapping legacy content to new output configurations 
  • Support for 32 speaker locations (subject to each manufacturer’s product capabilities) 
  • Metadata-based spatial mapping renders the ideal 3D sound image to actual speaker layouts 
Lossless – DTS is known for lossless, master audio quality with no compromise, delivering dynamic bit allocation. DTS:X supports lossless encoding for the highest audio quality possible. In situations where bitrate is of high concern, DTS:X can also operate in a high-quality lossy mode. 
  • Supports up to 96k for object mixes 
  • Still supports up to 192k for stereo and multi-channel mixes 
  • DTS:X is true to the audio master, delivers in the highest quality and preserves its fidelity 
DTS Headphone:X
As part of DTS’ strategy to support the entire ecosystem of sound, from cinema to home to mobile, consumers can also access an engaging audio experience over their mobile devices with DTS Headphone:X, which enhances any ordinary pair of headphones with fully immersive surround sound. With DTS technology, even the smallest screens will sound huge. Immerse yourself at www.dts.com/dtsx and www.dts.com/headphonex
 
About DTS, Inc.: Since 1993, DTS, Inc. (Nasdaq: DTSI) has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. DTS, Inc. Directory page
Similar Press Releases
More PR About: Cinema Sound More
Learn More About:
Countries: United States More
More DTS Press Releases: Jul 19, 2016 DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases Apr 11, 2016 Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience Apr 17, 2013 Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound Mar 31, 2009 DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments Mar 30, 2009 DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance Jun 30, 2008 DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008 Mar 11, 2008 DTS Digital Cinema Installs FilmStore® Digital Cinema Players At Harrisburg Mall’s Redeveloped Great Escape Theatres Complex Mar 10, 2008 Classic Cinemas Adopts DTS Digital Booking System™ Oct 26, 2007 DTS Digital Cinema Supports Release of First Mexican Production in Digital Cinema Quality Oct 10, 2007 DTS Digital Cinema Launches KeyPort™ D-Cinema Security Key Management System Oct 3, 2007 DTS Digital Cinema Announces Implementation of Philips CineFence Forensic Watermarking on FilmStore® Digital Cinema Player Sep 13, 2007 DTS XD10 Cinema Media Player Presented at IBC 2007 Sep 13, 2007 DTS Europe Ltd. Announces Involvement with 2020 3D Media Consortium Jun 25, 2007 DTS Digital Cinema Announces Exclusive Agreement to Offer End 2 End™ Ticketing and Point-of-Sale System at Cinema Expo International 2007 Jun 25, 2007 DTS Digital Cinema Debuts FilmStore® Content Management System at Cinema Expo 2007 Jun 12, 2007 DTS Digital Cinema Premieres End-to-End Solution at Cinema Expo International 2007 Mar 13, 2007 Goodrich Quality Theaters Adopts DTS Digital Booking System™ Mar 12, 2007 DTS Digital Cinema Launches New Direction at Showest 2007 Jan 30, 2007 DTS Teams Up with DCL for Digital Cinema Upgrade in Ireland More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
banner