Start / Menu > Find Press Releases > Full Press Release
Rancho Cordova, Calif., USA—Apr 16, 2015
Barco Continues Drive Toward “Open” Approach to Cinema Sound, Debuting AuroMax Immersive Sound at Cinemacon
Barco, the worldwide market share leader in digital cinema, further expands its footprint of the Auro 11.1 immersive cinema sound solution, with more than 550 screens committed or installed and over 100 films released in Auro 11.1.
This year, Barco anticipates the beginning of the adoption of a standardized format for immersive sound. As such, Barco will be publically showing, for the first time, AuroMax®: a system that incorporates support for the placement of “objects” in any immersive mix and the most revolutionary rendering technology available from Iosono.
The momentum continues with more “Auro” movie titles
With an open standard format now imminent thanks to Barco, Auro Technologies and other partners advocating for this new “open” approach to sound, production companies worldwide are embracing the Auro-3D® format due to its flexibility and excellent audio quality. Over 100 films have been released globally in Auro 11.1 – including this summer’s blockbusters “Minions,” “Pixels,” and “Everest” – with even more announcements expected in the coming weeks.
Spearheading the evolution of an “Open Format” approach to immersive sound
“Barco and Auro Technologies are proud to celebrate this achievement with our industry partners as we worked diligently to secure the creation of a standardized distribution format for immersive cinema sound. Our desire is to protect exhibitors and studios from potential ‘gatekeeper’ entities that could impose proprietary technology, thus ensuring the ability to play any movie regardless of the system used to create it,” comments Brian Claypool, Senior Director Strategic Business Development for Barco. “Thanks to SMPTE, DCI and NATO representatives, which are also dedicated to developing these standards, our customers can expect more content, with an increased focus on quality, so that audiences understand the full potential of what immersive sound can be. The arrival of these standards will allow content creators to focus on one workflow rather than making sacrifices to create multiple versions of one mix. The arrival of a true standard in the marketplace will help achieve this.”
Premium immersive sound with AuroMax®
Barco has always approached the market with technologies and solutions defined by the requirements of the exhibition industry. AuroMax® continues this tradition by offering the most natural representation of standardized immersive sound at up-to half the cost of a typical object based sound system. Auro-3D sound systems are the only immersive system with 3 distinct layers and a vertical stereo field on screen divided over 6 screen channels to provide a realistic reproduction of sound in movie theaters. All current Auro 11.1 auditoriums are built from the existing 5.1 design philosophy. AuroMax® allows for the discreet placement of “objects”. This makes AuroMax compatible and upgradable with existing Auro 11.1 systems. This new approach maintains the same large sweet spot and guarantees the most natural representation of channel- and object-based immersive sound as intended by the creators, regardless of the size of the room.
Platform flexibility for studios
More than 35 leading post-production studios have installed the Auro-3D® Studio System, with more on the horizon because of its ability to offer total freedom to content creators regarding immersive sound development. “An open standard ensures that no manufacturer can hold exhibitors hostage by levying license fees for immersive audio. Instead, studios can effortlessly create both channel- and object-based sound masters for movies without fear of incurring exorbitant costs or being locked-in to one authoring or playback system. Best of all, by using the Auro-3D® Creative Tool Suite, a single distribution master can be created within the existing workflow that can be used on any legacy or new immersive audio system to ensure the widest distribution of their movies,” comments Wilfried Van Baelen, inventor of the Auro-3D® concept and CEO of Auro Technologies.
The most natural acoustical experience
Auro 11.1 by Barco is designed in accordance with a sound reproduction layout consisting of three layers (traditional surround sound with height and overhead layers), which enables studio sound mixers to move objects around in space to create the most realistic and acoustically perfect experience. Auro 11.1 is fully compatible with existing audio equipment and current workflows. Auro 11.1 is an integral part of the CinemaBarco experience.
CinemaBarco is a complete cinema experience featuring unmatched sight and sound technology designed to re-ignite the magic of the movies. Barco offers unprecedented solutions and economics to the cinema industry, focused on delivering compelling experiences for cinema audiences that also generate additional revenue for our exhibition partners
About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats have been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
About Barco Digital Cinema:
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Sep 21, 2016
National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection
Sep 19, 2016
Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea
Aug 24, 2016
Cinépolis Expands Digital Cinema Partnership with Barco Across the Globe
Aug 23, 2016
Barco’s DP2K-20CLP Laser Phosphor Projector Receives Award at BIRTV2016
Jul 25, 2016
Barco, Clover Solutions and Maze to Revive Movie Industry in Myanmar with 100 Digital Cinema Projectors
Jul 18, 2016
Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience
Jun 24, 2016
Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas
Jun 23, 2016
Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax
Jun 22, 2016
Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue
Jun 22, 2016
Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater
Jun 21, 2016
Barco Sets World Première in UAE, with the Largest All-Flagship RGB Laser Cinema
Jun 21, 2016
Barco Continues to Lead Global Conversion to Laser Cinema Projection
Jun 16, 2016
Barco Showcases the Future of Cinema at CineEurope 2016
Jun 10, 2016
Barco Acquires Canadian, MTT Innovation Inc.
May 27, 2016
Barco Officially Inaugurates its Brand-New ‘One Campus’ in Kortrijk
Apr 13, 2016
Barco and Diversified Team Up to Deliver the Ultimate Cinema Lobby Experience
Apr 12, 2016
Barco Escape Adds to Fast-Growing Movie Content Slate, Inks Deals to Produce Multiple Titles for Three-Screen, Panoramic Format
Apr 12, 2016
Cineplanet, Barco and Bardan First in Peru to Install Premium Laser Cinema Projection
Apr 12, 2016
Santikos Entertainment and Barco to Create the First All-Laser Powered Theater Circuit in the World
Apr 11, 2016
J.J. Abrams’ Bad Robot and Barco Boldly Go into the Future of Cinema with “Star Trek Beyond” Release in Barco Escape
©Copyright 2003 - 2016
. All rights reserved.