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Bangkok Thailand—Nov 29, 2002

Texas Instruments to Demonstrate CineCanvas™ Image Management Feature of DLP Cinema™ Technology at CineAsia

At CineAsia, the major convention and trade show that focuses exclusively on the Asia/Pacific cinema industry, Texas Instruments (TI) (NYSE: TXN) will once again demonstrate the leadership its DLP Cinema™ technology has achieved in enabling digital cinema by providing the first demonstration for the Asian movie industry of its CineCanvas™ subtitling capability. CineCanvas™ subtitling technology, which will be made available to customers in the near future, will eliminate the need for distributors to make a special subtitle print, thereby lowering the cost of distribution for digital releases and giving exhibitors access to a broader range of content and features than has previously been possible. CineAsia will take place Dec. 3-5 2002 in Bangkok, Thailand

The CineCanvas™ image management features enable DLP Cinema™ technology to be used across a broader range of movie theater locations and to support a wider range of source materials. Key elements include the ability to size the image to the screen and to insert text and graphics overlays, enabling the insertion of subtitles and captions in multiple languages and fonts.

"The Asian market is a very significant market for digital cinema," said Doug Darrow, Business Manager for DLP Cinema™ Products at TI's DLP™ Products division. "Not only is movie-going embedded in the Asian culture, but also the movie industry here has shown an extraordinary willingness to adopt new technology. We have seen a rapid expansion in the number of screens equipped with DLP Cinema projection technology, and we expect that expansion to continue. We're very excited to be at CineAsia to demonstrate to the local movie community how DLP Cinema technology is continuing to develop."

At CineAsia attendees can experience DLP Cinema™ technology through Christie, BARCO and NEC ViewTechnology, the three companies developing digital cinema projectors featuring DLP Cinema™ technology, or at the following Texas Instruments sponsored events:
· Tuesday, December 3, 11:00 – 12:30 Technical Panel: “Digital Update- Where Are We And Where Are We Going?”
· Tuesday, December 3, 19:00 – 20:15: Opening Night Dinner Reception.
· Wednesday, December 4, 21:30 – 23:30: Digital screening of Disney’s Treasure Planet. The screening will feature Thai subtitles using the DLP Cinema™ subtitling capability.
 

About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page
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