Christie, first in DLP Cinema (TM) projection, announces today it will be
partaking in Singapore’s first digital screening in Cathay Orchard Cineplex
Hall 3 on October 16, 2003. An industry-wide effort supported by Cathay
Cineplexes, EVS, Texas Instruments, Buena Vista International and Inforcomm
Authority of Singapore, the event aims to introduce digital cinema into
Singapore.
“This screening marks a milestone in Singapore cinema industry as this is
the first time digital cinema is being introduced locally to the viewers,”
said Christie Lim, regional manager for cinema, Christie. “By collaborating
with some of the biggest names in the cinema community, we are pleased to be
part of this effort and to contribute to the evolution of the local digital
scene using our latest projection technology. Singapore movie-goers will now
be able to experience for themselves an enhanced cinematic experience with
high quality digitally perfect images that are naturally film-like and
consistently bright.”
As Singapore’s first cinema operator to embark onto the digital platform,
Cathay Cineplexes will present the digital version of top grossing animated
film “Finding Nemo” to an audience of more than 300 invited guests and media
using its recently installed digital server and projector. The digitized
film will be stored and played from an EVS CineStore Solo Playback Server,
then projected onto the screen using the country’s first digital cinema
projector – a Christie DCP-H featuring Texas Instruments’ DLP Cinema (TM)
technology.
“We are pleased to be the first cinema operator to revolutionize D-Cinema
here,” said Suhaimi Rafdi, general manager for the Cinema Division of Cathay
Organisation Holdings, Ltd. “For the first time, movie-goers in Singapore
will enjoy same-day blockbuster movies releases as in the U.S. Other than
first run Hollywood content, we will look at developing new entertainment
offerings such as screenings of ‘live’ music concerts and sporting events
like The World Cup and Olympics. Thus, people will “go to the theatres” for
events other than just to see movies. It’s all about offering flexibility of
content to audiences and entertaining them with unique viewing experiences.”