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# 1936 Scophony

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Barcelona - CineEurope—Jun 11, 2015

Strategic Partners Cinemeccanica and XPAND bring LUX live demo to CineEurope

New LUX Solution Featuring Modular 6P Laser Source Projectors will be shown for the first time in Europe at CineEurope 2015; Laser Solution Offers Massive Gains in Brightness, Crisper Colors, Energy Efficiency, Reliability and Outstanding 3D projections; Strategic Partnership Capitalizes On CINEMECCANICA’s Technological and Manufacturing Strengths and XPAND’s Leading Optical and Visualization Knowledge. 
 
LUX series is available as an aftermarket retrofit engine, compatible with all Series 2 cinema DLP projectors, and as a standalone laser light source projector. 6P laser light sources deliver significant advantages over traditional xenon lamps, the most noteworthy of which are an improved service model, a 30 percent increase in brightness, a lifetime of 30,000 hours rather than 500 and a gain in energy efficiency of more than 50 percent. 
 
In a partnership of leaders, CINEMECCANICA and XPAND consolidate their alliance to offer a highly-evolved line of laser projectors and laser light engine modules to the global cinema and special events industries. At CineEurope 2015 the companies will organize a series of LUX demonstrations at Cinesa Diagonal Mar across CCIB. 

The joint alliance of CINEMECCANICA and XPAND ensures more cinema businesses around the world have access to the LUX laser technology comprehensive worldwide sales and support network. The LUX solution enables exhibitors to offer the highest quality to the largest screen, improve performance, lower costs and boost efficiency. It is especially ideal for special event producers seeking to show on giant screens or achieve unprecedented brightness on normal screen sizes (14 fL in 3D). The modular design further advances system reliability and device customization from 20,000 up to 60,000 lumens with single-projector and up to 115000 Lumens in dual-projector configuration. 
 
The LUX laser light engine provides cinemas and event production professionals, among others, with a 3D system-agnostic solution that allows all standard 3D techniques, including 6P color separation. It also offers greatly improved brightness for 2D. These professionals can now operate at a higher level of consistency and confidence as the LUX laser light engine delivers constant brightness powering up the largest screens with no xenon light decay. 
 
“This alliance presents the global exhibitor community with a winning combination of leading technology and an excellent partnership network,” noted Maria Costeira, Chief Executive Officer of XPAND. Echoing this sentiment, Massimo Riva, CEO of CINEMECCANICA noted, “The consumer gains a much richer, more immersive experience while the exhibitor dramatically improves his product offering at a lower cost of ownership!”
About Cinemeccanica:
Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. In the last years the company invested in technological research, developing LUX, a 6P laser light source adaptable to DLP projector. It offers several benefits compare to than the xenon lamps: improved brightness, improved light distribution on the screen (95% center to side), constant light level over time, crisper and more vivid colors: color gamut much wider, amazing 3D experience thanks to a brighter 3D projection, up to 50% less power consumption, reduced environmental impact meaning no lamp recycling.
Cinemeccanica Directory page About XPAND: XPAND is a global immersive digital imaging technologies company that has been consistently delivering tour-de-force disruptive innovations through visionary technology development. Constantly striving to connect digital display technologies, virtual and augmented reality, 3D printing, the smart world of Internet of things, XPAND has a proven track record in offering a wide range of engineering products, services and manufacturing to markets such as CE (through licensing and OEM), retail, pro AV, entertainment, education, medical and automotive amongst so many others. XPAND Directory page
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