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Digital Cinema Technology Dec. 05, 2016
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# 1995 Gretag

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Barcelona—Jun 24, 2015

CineCardz Announces Guillaume Thomine Desmazures as CEO

CineCardz, the “Say it Large company”, today announces the appointment of Guillaume Thomine Desmazures as Chief Executive Officer effective immediately. Guillaume previously held leadership positions in the international media industry. He joins the company after 7 years at Arts Alliance Media as its Senior Sales Manager, after having successfully ensured the digital transition through VPF model throughout the French and Spanish market, and ultimately the Latin-American market.
 
“CineCardz is one of those very rare companies which aim to truly revolutionize the user experience in cinemas by offering them something really new creative and fun, and I couldn’t be more honored to have been chosen to lead the company,” said Guillaume of his appointment, “After going through the digital age transition, it was time to give exhibitors something that really makes the most of digital. We installed fantastic projection systems in thousands of screens worldwide, but still we’re not using yet the full potential of having screens digital. CineCardz is one way to make things different, entertaining at no cost for the exhibitor to improve the end user experience in theaters by offering this new service. I’m extremely excited to take on this challenge with such a creative team!”
 
“Having observed Guillaume’s work for the past 7 years, I know that Guillaume is the right leader at the right time to push CineCardz towards a great success.” said Patrick Zucchetta, CineCardz’s co-founder.
 
CineCardz Contact
Julien Gévaudan – Head of Marketing and Communication
julien.gevaudan@cinecardz.com / +33(0)9 72 51 00 00
 
About CineCardz
CineCardz is being developed by Highlands Technologies Solutions (HTS), founded late 2012 as a spin-off of Doremi Technologies headquartered in Sophia Antipolis, France. HTS specializes in providing the cinema industry with new solutions that expand and leverage existing digital equipment.  
HTS is targeting new trends and methods revealing the potential of the digital technology in commercial cinemas with solutions ranging from theater calibrations & monitoring (Qalif solutions), to advanced digital signage with interactivity in the lobby and on the main screen (YouActive solutions), and now CineCardz® allowing the audience to address a special message to someone special on the big screen.


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