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Barcelona—Jun 24, 2015
CineCardz Announces Guillaume Thomine Desmazures as CEO
CineCardz, the “Say it Large
company”, today announces the appointment
of Guillaume Thomine Desmazures as Chief Executive Officer
effective immediately. Guillaume previously held leadership positions in
the international media industry. He joins the company after 7 years at
Arts Alliance Media as its Senior Sales Manager, after having successfully
ensured the digital transition through VPF model throughout the French and
Spanish market, and ultimately the Latin-American market.
“CineCardz is one of those very
rare companies which aim to truly revolutionize the user experience in cinemas
by offering them something really new creative and fun, and I couldn’t be more
honored to have been chosen to lead the company,” said Guillaume of his
appointment, “After going through the digital age transition, it was time to
give exhibitors something that really makes the most of digital. We
installed fantastic projection systems in thousands of screens worldwide, but
still we’re not using yet the full potential of having screens digital.
CineCardz is one way to make things different, entertaining at no cost for the
exhibitor to improve the end user experience in theaters by offering this new
service. I’m extremely excited to take on this challenge with such a creative
“Having observed Guillaume’s work
for the past 7 years, I know that Guillaume is the right leader at the right
time to push CineCardz towards
a great success.” said Patrick Zucchetta,
Julien Gévaudan – Head of Marketing
firstname.lastname@example.org / +33(0)9 72 51 00
CineCardz is being developed
by Highlands Technologies Solutions (HTS), founded late 2012 as a
spin-off of Doremi Technologies headquartered in Sophia Antipolis, France. HTS
specializes in providing the cinema industry with new solutions that expand and
leverage existing digital equipment.
HTS is targeting new trends and
methods revealing the potential of the digital technology in commercial cinemas
with solutions ranging from theater calibrations & monitoring (Qalif
solutions), to advanced digital signage with interactivity in the lobby and on
the main screen (YouActive solutions), and now CineCardz® allowing the audience
to address a special message to someone special on the big screen.
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