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# 1938 Baird

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Los Angeles, CA—Jul 21, 2015

Six 4DX Screens Open in One Month in Japan

Fastest-Growing Market for 4DX Now Tallies 17 Screens Throughout the Country
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects, has been expanding its business rapidly in Japan. With six of its 17 total sites opened in this month alone, Japan is now the fastest-growing 4DX market in the world.

The six new 4DX auditoriums include three new openings with existing partner United Cinemas, which added screens in Sapporo, the largest city in Hokkaido, as well as Maebashi and Kasukabe, in the suburbs of Tokyo. Another existing partner, Cinema Sunshine, added a new site in Masaki while new partners, 109 Cinemas and Sanyo, each launched their first 4DX screens in Tomiya and Himeji, respectively. Overall, 4DX is planning to reach 25 total sites in Japan by the end of this year.
 
4DX has a passionate following in Japan, which can be seen by recent strong showings. For example, Avengers: Age of Ultron andMad Max: Fury Road generated an occupancy rate in 4DX that was five times higher than non-4DX, and Furious 7 recorded a more than 91% average occupancy rate as part of the film’s fantastic international opening weekend.
 
“Not only are audiences filling theatres at record rates to see the latest blockbuster films in 4DX, their positive reactions range from standing ovations in the auditorium to thrilling reactions on social media,” said Byung Hwan Choi, CEO of CJ 4DPLEX.  “Following a marketing promotion earlier this month, Avengers: Age of Ultron received such positive responses on Twitter and Facebook as ‘It’s pretty impressive! A thousand words won’t be enough to describe the experience that I just had,’ and praise of how the fight scene between the Hulk and Iron Man impacted all five senses. Before the 4DX debut of Pacific Rim last year, Japanese fans held a pre-release party dressed as characters in the film. We are looking forward to seeing more examples of this connection between films and fans, caused by 4DX, as expansion continues throughout Japan.”

Upcoming August premieres in 4DX in Japan include the highly anticipated blockbuster sequels Jurassic World, Mission Impossible: Rogue Nation and the live action re-boot of the animated Attack on Titan. (In 2013, the original Attack on Titan drew an average occupancy rate six times that of regular screenings.)  
 

About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of November 2016, 4DX reaches over 38,000 seats in operation at more than 309 auditoriums in 42 countries. CJ 4DPLEX Directory page About CJ Group: CJ Corporation produced Korea’s first sugar in 1953 and was found with the philosophy of Business Patriotism, that is “A company must contribute to the nation and further the human race with its business.” CJ has led Korea’s food culture for the last sixty years based on the philosophy “Business Patriotism, People First, and Rationalism.” As it enters the 21st century, the company has extended its business into four core fields of Food & Food Service, Bio & Pharmaceuticals, Homeshopping& Logistics, and Entertainment & Media. CJ has constantly pursued its core values of integrity, passion, and creativity under the vision of ‘Create a New Culture for Healthy. Happy and Convenient Lifestyles’ and has produced ONLYONE products and services to create the best values. These principles were the motivation that helped CJ grows as a global company creating lifestyle and culture beyond the Korean market. CJ is now embarking on a long journey toward ‘2020 GREAT CJ.’ CJ will move forward ceaselessly until we create a lifestyle that influences the world beyond territorial and cultural borders. CJ will not cease our quest for a better future until Korean culture, Korean movies, Korean cuisine, Korean TV dramas and Korean music are integrated into global culture. CJ Group Directory page
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