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# 1939 Format Debate

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Mesa, Arizona, USA—Aug 31, 2015

Severtson Screens Features New Folded Cinema Projection Screens/Technology at Kino Expo 2015

Now Including Microperf Options, the Industry-Acclaimed Severtson SēVision 3D GX and Ultra Wide 3D Screens Can Now be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance Abilities; Int’l Shipping Costs Reduced by Up To 70 Percent
 
Severtson Screens (www.severtsonscreens.com),a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it will feature its new folded SēVision 3D GX line of cinema projection screens during Kino Expo 2015, held in Saint Petersburg, Russia, from Sept. 28 - Oct. 1 at the LenExpo Exhibition Complex, alongside Magna-Tech in booth # 207.
 
“Our new folded shipping method now makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and sliver screens, we now also offer the immensely popular microperf option to the folded SēVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”
 
Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.
 
“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”
 
The new cinema screen price estimator is now live and available for Severtson’s dealer base via its website as well as a mobile app for Apple iOS and Android Smartphones.  Once the dealer is registered with an account and granted access at www.severtsonscreens.com/register, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.
“The microperf version is what has put the ‘folded’ line over the top as these screens are the screen of choice for high-end, premier theatres,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “The Severtson microperf viewing surface practically eliminates moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”
 
Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. “Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.
 
The new folded line of SēVision 3D GX and Ultra Wide cinema screens are now available for delivery to international destinations, having numerous advantages, including:
●     available in standard or micro perforation (white and silver)
●     coated surface that is harder to bruise and scuff
●     small micron flake coating produces a sharper image, eliminating graininess in bright scenes
●     viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested
●     water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface
●     perfect for all large cinema applications, such as movie houses, museums, universities, etc.
 
Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).
 
Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.
 
Please visit severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.
 

About Severtson Screens: Mesa, Ariz.-based Severtson Screens, which is celebrating its 30th anniversary in 2016, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today. Severtson Screens Directory page
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More Severtson Press Releases: Dec 1, 2016 Severtson Screens Talks Folded SAT-4K & Microperf Acoustically Transparent Projection Cinema Screens at CineAsia 2016 Nov 8, 2016 Severtson Screens Features Acclaimed SAT-4K Acoustically Transparent Projection Cinema Screens at Expocine 2016 Oct 28, 2016 Severtson Announces New Microperf Options for Folded Cinema Projection Screens; Featured at ExpoCine 2016 Oct 12, 2016 Severtson Screens Features New Acclaimed SAT-4K Acoustically Transparent Projection Cinema Screens at 2016 ShowEast Expo Sep 29, 2016 Severtson Announces New Microperf Options for Folded Cinema Projection Screens; Featured at ShowEast Expo 2016 Sep 13, 2016 Severtson Screens Features New Acclaimed SAT-4K Acoustically Transparent Projection Cinema Screens at 2016 Kino Expo 2016 Aug 17, 2016 Severtson Screens Announces New Microperf Options for Folded Cinema Projection Screens Jul 12, 2016 Severtson and Bardan Provide 12 Cinema Screens & Giant 3D Cinema Screen for Cineplanet’s New State-of-the Art Mall del Sur Multiplex in Lima, Peru May 11, 2016 Severtson Screens Announces New Microperf Options for Folded Cinema Projection Screens Apr 19, 2016 Severtson Provides Giant 3D Cinema Screen for Singapore Multiplex Theater Mar 15, 2016 Severtson Screens Announces New Microperf Options for Folded Cinema Projection Screens Oct 29, 2015 Severtson Screens Features New Folded Cinema Projection Screens/Technology at Expocine/15 Oct 12, 2015 Severtson Screens’ New Smartphone Device App & Website “Price Estimator” Featured During ShowEast Expo 2015 Oct 8, 2015 Severtson Screens Features New Folded Cinema Projection Screens/Technology at ShowEast Expo 2015 Sep 17, 2015 Severtson Screens Features New Giant Electric Motorized Cinema Screen at ShowEast Expo 2015 Sep 15, 2015 Severtson Screens’ New Smartphone Device App & Website “Price Estimator” Featured During Kino Expo 2015 Jun 24, 2015 Severtson Supplies FatCats with Multiple Custom Cinema Projection Screens in New Arizona Location Jun 16, 2015 Severtson Screens Launches Dealer “Price Estimator” on Website & App for Smartphone Devices Jun 12, 2015 Severtson Screens Features New Folded Cinema Projection Screens/Technology at CineEurope 2015 More
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