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# 1999 TI

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Beijing—Sep 22, 2015

IMAX and Better Life Sign Two-Theatre Sales Deal in China

Leading Chinese Commercial Developer Joins IMAX Business to Support Expansion Plans
IMAX Corporation (NYSE: IMAX) today announced an agreement with Better Life Commercial Chain Share Co. Ltd., (Better Life) a multi-format retailer, for two new IMAX® theatres in China's Hunan province to be operated by its joint venture, Hunan Shengshi Entertainment Culture Investment Co. Ltd.

One theatre will be located in the city of Xiangtan and another in the city of Changsha, Hunan's capital. This marks the Company's first agreement with Better Life Commercial Chain Share Co.Ltd., a leading commercial developer in China that operates supermarkets, department stores, convenience stores and commercial complexes.
 
"We have a robust growth plan to develop several shopping malls in China over the next few years, which will include approximately five to six multiplexes every year," said Wang Tian, Chairman, Better Life Commercial Chain Share Co. Ltd. "IMAX is a world-renowned brand embraced by moviegoers in China as the best way to experience movies. As such, we expect IMAX will serve as a key entertainment attraction for our new complexes in Xiangtan and Changsha and also look forward to making IMAX a part of our upcoming developments."
 
"Among commercial developers, IMAX is considered a premium anchor tenant, which from a project's inception to launch, can help secure other premier; retailers and offer consumers a differentiated entertainment experience," said Richard L. Gelfond, CEO, IMAX. "Better Life is a top-notch commercial developer and we're delighted that they've joined our business and made IMAX a part of their growth strategy."
 
About Better Life Commercial Chain Share Co. Ltd.
Better Life Commercial Chain Share Co. Ltd. was established in 1995 and is committed to being the leading commercial and service business operator.  The company was listed on the Shenzheng Stock Exchange on June 19, 2008 and to date, has expanded into different business areas, now owning subsidiaries such as Better Life Hypermarket, Better Life Mall, g.yunhou.com, Better Life Land, Better Life EMart, Chu restaurant, Homy-Store, etc. By the end of 2014, the company had entered into the markets of Hunan Province, Guangxi Province, Sichuan Province, Guizhou Province and Yunnan Province. Represented by the famous celebrity pianist Langlang, the company's star commercial real estate project "Better Life-New World" has been powered by a dozen multi-complexes, which are currently under construction.  Part of the "Better Life-New World" development is the Changsha Meixi Lake New World project, which includes commercial properties spanning over 70 thousand square meters. This large commercial complex has already attracted famous brands including IMAX, Flight Experience Pavilion, Cool Car Park and Genting Amusement Park, etc.
 
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page About IMAX China: IMAX China (HKSE: 1970) is a leading cinematic technology provider, the exclusive licensee of the IMAX brand and technology and the sole commercial platform for the release of IMAX format films in Greater China. Standing for the highest quality and most immersive motion picture entertainment experience, the IMAX brand is one of the strongest entertainment brands in Greater China, having had a presence in the PRC for nearly 15 years. IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Hong Kong. On October 8, 2015 shares of IMAX China began trading on the Hong Kong Stock Exchange under the stock code "HK.1970." IMAX China Directory page
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