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Shanghai—Oct 8, 2015

IMAX and Omnijoi Cinemas Expand Revenue Share Partnership in China with 15-Theatre Agreement

Deal Nearly Doubles One of China's Largest Exhibitor's IMAX Footprint; Exhibitor Becomes Third-Largest IMAX Operator in China
IMAX Corporation (NYSE: IMAX) and Omnijoi Cinema Development Co., Ltd. (Omnijoi Cinemas), formerly known as Jiangsu Eudemonia Blue Ocean Cinema Development Co., Ltd., today announced an expansion of the parties' revenue sharing arrangement with the addition of 15 new IMAX® theatre systems in China.  This agreement brings Omnijoi Cinemas' total IMAX commitment to 31 theatres and positions the exhibitor as the third-largest IMAX exhibitor partner in China and fifth-largest globally.
 
"Today's agreement will see Omnijoi Cinemas nearly double its IMAX footprint - a significant commitment that underscores the success of the IMAX business model and the continued demand for The IMAX Experience® among Chinese moviegoers," said IMAX CEO Richard L. Gelfond. "Omnijoi is a valued partner that shares our passion for innovation and quality and together we look forward to continuing to change the way audiences in China experience today's biggest blockbusters."  
 
"This partnership is a direct result of the success of our existing IMAX theatres that have delighted our guests with the best Chinese and Hollywood films in the world's most immersive cinematic format," said
said Mr. Yang Shu, Vice President, Omnijoi Media Group.  "As we continue to expand our network of cinemas, IMAX will be a flagship attraction at our upcoming complexes - one we are confident will continue to support our business."
 
About Omnijoi Cinema Development Co., Ltd.
Omnijoi Cinema Development Co., Ltd. is a unit under Omnijoi Media Corporation, a stated-owned company which owns several either wholly-owned or share-holding subsidiaries. Omnijoi Media Corporation covers a wide range of businesses including production, distribution, presentation, of film and television drama and etc. Omnijoi Cinema Development Co., Ltd. was founded especially to develop and operate cinemas. It has over 15 locations of five star Cineplex as of May 31, 2015. The company will invest billions RMB to build 150 Cineplex with 1200 screens and become a leading exhibitor in China.
 
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page About IMAX China: IMAX China (HKSE: 1970) is a leading cinematic technology provider, the exclusive licensee of the IMAX brand and technology and the sole commercial platform for the release of IMAX format films in Greater China. Standing for the highest quality and most immersive motion picture entertainment experience, the IMAX brand is one of the strongest entertainment brands in Greater China, having had a presence in the PRC for nearly 15 years. IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Hong Kong. On October 8, 2015 shares of IMAX China began trading on the Hong Kong Stock Exchange under the stock code "HK.1970." IMAX China Directory page
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