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# 1950 Theatre TV

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Rancho Cordova, CA USA—Oct 12, 2015

Barco Brings its World-Class Laser Projection to ShowEast, Showcasing the Next Wave in Cinema Technology

Barco, the worldwide market share leader in cinema projection, is rapidly growing its footprint of laser projectors. Offering a unique combination of superior image quality, unmatched 3D brightness and low TCO, Barco laser projectors give exhibitors the opportunity to create a differentiating premium movie experience at a very attractive TCO.

Barco leading the way in cinema laser projection

Barco is the market leader in laser projection with already more than 60 theaters committed to be equipped with Barco Flagship Laser DP4K-L products by the end of 2015.

Barco’s success in cinema laser projection is based on the very strong business proposition Barco laser offers to the exhibition community: a major step up in the audience experience at very competitive prices. 

“Exhibitors are realizing the value that laser projection can bring to their business, not only from a point of market differentiation in terms of entertainment value, but also from an economic perspective,” comments Wim Buyens, Senior Vice President, Entertainment for Barco. “Customers who make the decision to invest in Barco laser projection will reap the rewards of this technology now, and for years to come.”

Next to the Flagship Laser DP4K-L series, ranging between 22,000 and 56,000 lumens, Barco will introduce laser phosphor solutions to the market early 2016, effectively ensuring a future-proof laser quality solution for every screen.

Experience Barco Escape!
Barco Escape will be on display at ShowEast, with a demonstration pod located in the show registration lobby. The new multi-screen panoramic movie format, Barco Escape recently showcased scenes in Maze Runner: the Scorch Trials in more than 20 theaters worldwide. Audiences that experienced the Maze Runner series’ second installment enjoyed more than twice as much immersive content as shown in the first movie, viewing the best adrenaline moments across all three screens.

See it and believe it!
Experience Barco laser projection and Barco Escape first-hand at ShowEast 2015, held October 12-15 at the Diplomat Resort & Spa in Hollywood, Florida. Barco representatives will also be on hand in partner booths and available for meetings throughout ShowEast to discuss laser and xenon projection, immersive video and sound solutions, lobby experience opportunities and audience engagement technologies.

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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