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# 1938 Baird.

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LOS ANGELES—Mar 9, 2006

REAL D Announces Addition of Digital Cinema Industry Veteran Matthew Cowan as Chief Scientific Officer

Leading Expert Joins REAL D to Shepherd in Next Generation of 3-D Advancements
REAL D, the leader in the delivery of premium 3-D experiences, announced today that Matthew Cowan has joined the company as Chief Scientific Officer responsible for developing next-generation 3-D technologies for integration throughout REAL D’s product lines. Cowan has collaborated with top scientists at REAL D for nearly two years and was instrumental in the design and deployment of REAL D Cinema systems used for the digital 3-D presentation of Disney’s “Chicken Little.” Cowan will report to REAL D Chief Executive Officer Joshua Greer.

“As a scientist, Matt has made important contributions to the digital cinema landscape throughout his career,” said Joshua Greer, Chief Executive Officer, REAL D. “His deep understanding of the interaction between optics and human perception has allowed REAL D to significantly advance the art and science of digital 3D technologies.”

“REAL D has been elevating the standards in 3-D technology – and thus challenging traditional notions of theatrical entertainment – since its inception,” said Matthew Cowan, Chief Scientific Officer, REAL D. “I look forward to working with the talented team at REAL D to further escalate the company’s contributions to the industry and provide enhanced value to the company’s partners.”

Cowan brings more than 20 years of proven success in the development and application of new products in the media and display fields to his position at REAL D. His successes include the development of the current mastering processes used in digital cinema, which introduced the use of the digital mastering theater for color and dynamic range adjustment. Cowan applied this development to his work with leading studios where he ensured maximum image quality was attained in the digital mastering of such movies as “Star Wars Episode 1: The Phantom Menace.”

Cowan continues to chair the Society of Motion Picture Television Engineers (SMPTE) working group on Stereoscopic Digital Cinema that is establishing engineering practices and technical specifications for the rollout of digital 3-D cinema. In 2004, Cowan and co-authors were awarded SMPTE’s “Journal Award” for the most outstanding paper, “Contrast Sensitivity Experiment to Determine the Bit Depth for Digital Cinema.”

Cowan is an active participant in the American Society of Cinematographer’s Advance Technology committee that examines the technologies impacting the creation and exhibition of films.

Concurrent with his appointment at REAL D, Cowan will assume the role of technical advisor to Entertainment Technology Consultants (ETC), a consultancy he co-founded to help companies develop and introduce technologies and products to the entertainment industry.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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