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# 1938 Baird

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Rancho Cordova, Calif. USA—Oct 15, 2015

Barco and Bardan Cinema Join Forces to Roll-Out Groundbreaking Interactive Lobby Experience in the Southeast U.S., Latin America and the Caribbean

Barco, the worldwide market share leader in digital cinema projection, is once again driving cinema innovation with its “Barco Lobby Experience:” a collection of captivating visualization technologies that bring the box office, concessions and lobby area to life while monetizing this previously overlooked portion of the theater footprint. Leveraging its long-term partnership in digital projection, Barco has teamed up with Bardan Cinema, a full-service distributor and digital cinema integrator, to bring the solution to exhibitors in the southeastern United States, Latin America and the Caribbean.

Barco and Bardan Cinema have worked closely during the past decade on sales and implementation of digital projectors across Latin America. The companies are expanding their agreement to jointly market and support the Barco Lobby Experience, promoting the heightened value of putting on a “show before the show” in the cinema lobby so exhibitors can drive customer engagement and new revenue-generation opportunities. 

“We are excited to grow our relationship with Barco after many years of successful collaboration in digital cinema deployments,” said Vilma Benitez, CEO of Bardan Cinema. “We believe the Barco Lobby Experience offers excellent potential for movie exhibitors to transform their theaters into modern, visually spectacular entertainment venues.”

High-impact, scalable solutions create new revenue opportunities
The Barco Lobby Experience offers scalable solutions ranging from a simple digital concession board, to interactive movie posters with POS capabilities, to animated box office signage, to a networked array of synchronized video walls featuring the latest movie trailers, called “Lobby Domination.” Dynamic lighting solutions and high-impact audio can be added to amplify this visceral, enveloping experience.

The Lobby Experience is unique in its ability to engage, entertain, inform and most importantly, motivate customers to purchase advance tickets or order movie merchandise. Mobile phones are a key element in the Lobby Experience equation, enabling real-time interaction between customers and the displays to drive engagement and purchases, as well as extend branding opportunities through social media.

Another important revenue opportunity of the Barco Lobby Experience is to empower unique and compelling advertising opportunities. The solution not only enables exhibitors to broadcast theater promotions, but also studio content and third-party advertising of food and beverage, consumer products and for other retailers. 

Synergies for success
“Barco is pleased to extend our highly positive relationship with Bardan Cinema as we introduce these game-changing cinema lobby technologies to Latin America movie exhibitors,” comments Jim Molony, Director of Strategic Partnerships for Barco. “Bardan is a proven thought leader and tremendous asset to us, based on their local market knowledge and well-established customer relationships, and we look forward to a successful team endeavor.” 

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Bardan Cinema Contacts: Rodolfo Abarca
Customer Relations
rabarca@bardancinema.com
 
Meike Espinosa/Jose Lopez
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site Logo: Bardan Cinema About Bardan Cinema: Founded 40 years ago, Bardan has built a reputation for technical excellence, outstanding customer service and leading product lines, offering cinema exhibitors a turnkey portfolio to build out, enhance and maintain their theaters.  The company currently services 1,800 screens across the Americas and Caribbean and also operates its DCinemanoc Network Operations Center, which offers 24/7 comprehensive monitoring and remote support, assuring exhibitors optimum equipment health and minimum downtime.   Bardan has also branched out to other retail, hospitality, commercial, education, healthcare and live entertainment venues to design, integrate and manage complex large-scale digital installations that help bring projects to life.  For more information, visit www.bardancinema.com or call (305) 374-9767.  Bardan also maintains local phone numbers in most of the countries it serves. Bardan Cinema Directory page Bardan Cinema Web Site
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