Barco, the worldwide market share leader in cinema projection, continues to rapidly grow its industry-leading laser projection footprint with an installation at Starlight Cinemas in Southern California at its Dos Lagos 15 theater.
With numerous Barco xenon projectors deployed across its circuit, Starlight Cinemas has enjoyed delivering the finest image quality to its loyal audiences for many years. Now, the exhibitor has made the move to install a Barco Flagship laser projector to offer customers a premium moviegoing experience. Cinema integration partner Moving iMage Technologies (MiT) secured and installed the project, which is targeted to “go live” in late October.
“As the region’s premier theater chain, we are committed to offering our guests the ultimate in cinema entertainment,” comments Gary Wallace, chief of Projection and Sound for Starlight Cinemas. “Barco’s laser projection elevates the caliber of our movie showings and allows us to maintain our competitive edge in the market. We look forward to promoting this quality advantage to our guests.”
Superior image quality and the brightest 3D
Starlight Cinemas selected the Barco DP4K-45L ultra-bright, Flagship Laser projector
to illuminate its 68-foot screen in an extra-large auditorium suited to deliver premium movie experiences. The projector was selected for its ability to deliver a radically improved 3D movie experience, which relies on extreme brightness levels to ensure superior image quality visible for every moviegoer.
“Barco’s integrated Flagship Laser projectors offer the brightness needed to show movies in their best light,” comments Bevan Wright, executive vice president of operations at Moving iMage Technologies. “It’s the only way to achieve the brightness levels needed for high-quality 3D movie presentation.”
Barco leading the way in cinema laser projection
Barco’s market leadership in laser projection has been achieved by their innovation teams, which have established a proven track record of customer innovation within the entertainment industry for many years.
“The driving force behind Barco’s investment in laser, in recent many years and for many more to come, is based on our strong belief in the necessity to drive continued renewal of the moviegoer experience within this industry,” comments Wim Buyens, Senior Vice President Entertainment for Barco.
Barco already has more than 60 theaters committed to be equipped with its Flagship Laser DP4K-L products by the end of 2015, with many more in the pipeline. Barco’s success in cinema laser projection is based on its very strong value proposition towards the exhibition community: delivering a major step up in the audience experience based on unmatched picture quality optimizing brightness, contrast and color at very competitive prices.
“Our Barco laser projectors are setting the standard by offering a unique combination of superior image quality, unmatched 3D brightness and low TCO while enabling simplified operations and no lamp replacements,” comments Stijn Henderickx, VP Cinema for Barco. “This makes them an attractive investment for forward-thinking exhibitors like Starlight Cinemas, who are committed to premium movie presentation.”