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# 1935 Scophony

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Hong Kong,—Dec 7, 2015

Barco Showcases Leadership in Laser Projection at CineAsia 2015

Barco, the global leader in digital cinema projection, is proud to announce its presence at the 2015 CineAsia expo in Hong Kong, from 8 to 10 December. Among the highlights to discover at the Barco booth are Barco’s groundbreaking laser projection technology, and the immersive Barco Escape experience which contribute to an unprecedented movie-going experience. At CineAsia 2015, Barco will also officially launch the first two models of its laser phosphor portfolio and demonstrate both its flagship and laser phosphor projectors. 
 
Currently, the installation of more than 70 Barco’s DP4K-L 6P flagship laser projectors has been committed worldwide, giving Barco the leading position in this important new growth segment. And now, Barco is expanding its laser projector portfolio with the first projectors of a broader laser phosphor series that includes 2K and 4K projectors. 

The best choice for your screen
“Laser projection is here – and it’s here to stay. Now, exhibitors can differentiate their entertainment value through laser projection, and enjoy ongoing economic benefits. By investing in laser projection now, exhibitors will reap the rewards of laser technology for many years to come,” says Stijn Henderickx, Barco's global Vice President for Cinema. “We provide the widest range of DCI-compliant laser-illuminated projectors in the industry, from the ultra-bright 6P DP4K-L projectors to the cost-effective laser phosphor series.” 

Laser installs in Asia-Pacific
In the Asia-Pacific region, 14 systems have already been deployed. Cha Woncheon, CEO of Lotte Cinema (South Korea) — the first exhibitor in Korea to install Barco’s flagship laser technology: “We thoroughly tested Barco’s DP4K-60L for more than two months and are truly convinced that Barco laser projection is the real game-changer for a premium cinema experience. What’s more, they also greatly simplify our internal operations, freeing us from all lamp-related costs and maintenance.” 

From the leaders in laser projection
“Barco has always been the leading edge of cutting-edge cinema innovation, continually breaking ground with technology that elevates the entertainment experience for moviegoers and boost revenue for today’s exhibitors,” comments Wim Buyens, Senior Vice President, Entertainment & Corporate at Barco. “We’re proud to be leading the next cinema wave: the move from lamp- to laser-based projection.” 

Laser illumination education
At this year’s CineAsia, Barco will showcase their laser projection technology during a demo on Tuesday 8 December from 2:00-2:45 PM at Theater 2 (level 1). Next to this, Barco will also participate in event discussions on the subject of laser illumination and Barco experts will address installation practices and the differences between RGB laser and laser phosphor technologies. 

Driven by innovation
Barco's commitment to innovation has resulted in a continuous stream of technological breakthroughs. The three-screen Barco Escape format and the AuroMax immersive cinema sound solution are excellent examples of Barco's ability to implement technological innovations in commercial applications. 

The Barco Escape system has been showing on four continents around the world, with two new systems to be installed in Chinese theaters by the end of 2015. The first Barco Escape system in the Asia-Pacific region is in commercial operation at China Film Changping AEON Cineplex in Beijing. Ms. Zhang Yanqin, General Manager of the Beijing division of China Film Group cinema, explains: “Through our long-term partnership, we are pleased to have the first Barco Escape theater operational in China, installed at Changping AEON Cineplex in Beijing, one of the largest box offices in CFG cinema. It helps us to further enhance the ultimate experience for moviegoers.” 

Visit Barco booth 301
Eager to discover more about Barco’s latest cinema innovations? Then visit our booth and learn all about our technology, products, and systems. 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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