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Basingstoke, UK—Jan 6, 2016

Broadway Kino Ramstein Installs Dual 4K Projection Solution

Managed Services agreement gives forward-looking cinema operator ‘all-in’ package of projector hardware, technical support and 18-screen digital signage
Independent cinema operator Broadway Kino is enjoying industry-leading picture quality and low running costs in Germany’s first Managed Services customer agreement with Sony Digital Cinema 4K.
The ground-breaking deal sees Broadway Kino replacing older DLP Series 1 projectors at two of its six screens with brand new Sony SRX-R515DS 4K dual projection systems. Also featured in the ‘all-in’ agreement are 18 Sony BRAVIA Professional Displays – including 4K models - and a VPL-FHZ65 laser light source projector including all playback and control infrastructure to provide digital signage in the recently-refurbished theatre foyer and lobby areas.
The best-looking pictures, plus total peace of mind
All hardware plus installation, technical support, maintenance and remote networked monitoring are provided by Sony under the terms of a 5-year Managed Services contract financed by affordable monthly payments. This gives Broadway Kino access to the latest 4K cinema projection hardware plus technical back-up, without costly upfront capital investment.
The independent operator in Ramstein, south-west Germany is the country’s second theatre to install Sony’s SRX-R515DS dual 4K projection system after Cinecitta’ Multiplexkino Nürnberg.  Combining two SRX-R515 projectors into a single solution, the high-brightness and high-contrast DCI compliant system brings industry-leading Sony 4K picture quality in 2D and 3D plus low ownership costs to mid-sized and larger cinemas.
“We’re proud to be one of Germany’s earliest adopters in digital cinema technology”, observes Broadway Kino owner Ernst Pletsch. “Our first-generation projectors were becoming an increasingly costly liability with limited service options, and we wanted to bring our screens up to date with the best possible 4K picture quality. Managed Services from Sony has allowed us to take the movie-going experience to the next level for our audiences on extremely attractive commercial terms.”
“The idea of a ‘complete solution’ is a phrase that’s over-familiar – but that really is what we’ve created for Broadway Kino” notes Oliver Pasch, European Sales Director at Sony Digital Cinema. “As well as the unequalled image quality of our acclaimed 4K projectors, Managed Services gives operators the reassurance and flexibility of having absolutely everything covered in one simple agreement. It’s transparent, it can be precisely customised to meet every exhibitor’s precise needs – and it makes brilliant business sense for any cinema, large or small.”
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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