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Digital Cinema Technology Dec. 08, 2016
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# 1941 RCA

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Seoul and Los Angeles—Jan 11, 2016

4DX to Debut in Portugal and Expand to East China

Establishes Bridgeheads for the Company’s Expansion to South Europe and East China
Passing 200 theaters in the world last year, CJ 4DPLEX has announced that the company has signed contracts to bring 4DX to three more top-tier multiplex operators: NOS Lusomundo Cinemas in Portugal, and SFC (Shanghai Film Corporation) and Bona Cinemas in China.
 
4DX’s partnership with NOS, the leading cinema operator in Portugal, will bring the very first 4DX auditorium to Southern Europe with auditoriums in Porto and Lisbon. Both 4DX theaters are scheduled to open in the first half of this year.
 
NOS Lusomundo Cinemas is currently operating 215 screens at 30 locations in the country, backed by NOS Group, the No.1 Portuguese communications and entertainment holding company whose main businesses include satellite and cable operations, mobile and fixed phone services, broadband and distribution of contents.
 
Mr. Luis Roboredo Mota, board member of NOS Lusomundo Cinemas, said “It’s very exciting that we can finally invite the Portuguese moviegoers to enjoy a new and unique immersive cinema experience. As the No.1 cinema company in the country, it is important for us to bring these experiences to our attendees, and we have confidence in our big success with 4DX in Portugal.”
 
In China, where 4DX is now available in 50 theatres through partnerships with 10 exhibitors, CJ 4DPLEX has entered into a agreements with SFC (Shanghai Film Corp.) and Bona Cinemas, the country’s top-tier exhibitors. SFC is the country’s ninethlargest cinema company, operating 252 screens at 39 locations in the East China region, and Bona Cinemas is the eleventh, operating 247 screens at 30 locations in China’s big cities including Beijing, Shanghai, and Xiamen where the company's first 4DX will launch. By these agreements, 4DX achieved partnership with 7 out of China’s Top 11 largest cinema companies.
 
“We believe our partnership with NOS will advance our discussions with many Western European exhibitors seeking higher revenue and premium brand positioning”, said Byung-hwan Choi, CEO of CJ 4DPLEX. “Additionally, as SFC and Bona Cinemas are running the whole value chain from production to distribution and exhibition of films, we anticipate strong synergy that will pave the way for accelerated expansion of 4DX in the Shanghai and East China regions.”
 
4DX has been partnering with the leading multiplex operators in several countries around the world, proving both quantitative and qualitative growth across the global marketplace. As of the end of 2015, 4DX reaches 228 auditoriums in 37 countries, and following a successful year, 4DX aims to grow further by opening 200 additional auditoriums in 2016 alone.
 
About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of November 2016, 4DX reaches over 38,000 seats in operation at more than 309 auditoriums in 42 countries. CJ 4DPLEX Directory page
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More CJ 4DPLEX Press Releases: Dec 8, 2016 CJ 4DPLEX Signs Deals with Leading Asian Movie Exhibitors at CineAsia 2016 Dec 1, 2016 CJ 4DPLEX, the Provider of 4DX to Merge with SIMULINE, Attraction Technology Experts Nov 28, 2016 First 4DX Theatre Comes to France Through Partnership with Les Cinémas Gaumont Pathé Nov 7, 2016 CJ 4DPlex Continues to Dominate 4D Cinema Marketplace as Number of 4DX Screens in Operation Passes 300 in 42 Countries Nov 1, 2016 Canada’s First 4DX Auditorium Opens This Friday at Cineplex Cinemas Yonge-Dundas and VIP Oct 20, 2016 Cinépolis to Bring 4DX to 12 Additional Sites in United States, India, Spain and Across Latin America, Reaching a Total of 61 Sites by End of 2017 Sep 14, 2016 "Hardcore Henry" Producer’s New Film "We Kill Death" to Be First Feature Made for 4DX and ScreenX Aug 25, 2016 4DX Expanding Deeper into the Colombian Market Through the New Strategic Alliance with Royal Films Aug 5, 2016 4DX Now Available on 45 Movie Screens Throughout Japan, from Kyushu to Hokkaido Aug 1, 2016 4DX Coming to 17 Additional Regal Screens in Key U.S. Markets Jul 28, 2016 4DX Expands Deeper into East China and Europe’s Balkan Region May 18, 2016 4DX to Strengthen its Power in European Market, Launching the First Theater in Slovakia with Cinema City Slovakia May 4, 2016 4DX Opens Second Theater in New York with Captain America: Civil War Amid North American Success Apr 28, 2016 Four More 4DX Screens Open in Japan with AEON Cinemas and 109 Cinemas Apr 20, 2016 CJ CGV Wraps Successful CinemaCon as Cultureplex Comes to the Global Cinema Industry Apr 13, 2016 First 4DX Auditorium Coming to Kuwait Apr 12, 2016 Cineplex Entertainment is First to Bring 4DX to Canada Apr 5, 2016 CJ CGV Makes its CinemaCon Debut, as Leader in Immersive Cinema, Adds “4DX VR” Virtual Reality and more to its 4DX and ScreenX Offerings Mar 18, 2016 4DX Continues Expansion in Latin America with Openings in the Caribbean Islands Mar 7, 2016 First 4DX Theater in New York Opens with “Batman V.Superman” In Union Square March 25 More
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