Find Companies:
Digital Cinema Technology Oct. 26, 2016
Please Login

RSS News
RSS Info About RSS


# 1939 RCA

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
Sacramento, Calif. USA—Jan 26, 2016

The 2016 Sundance Film Festival Features Barco for New Virtual Reality Projection Spectaculars and All Movie Screenings

Barco, a global leader in visualization technology and the official projection provider for the 2016 Sundance Film Festival, brings to life several key virtual reality and art installations at the New Frontier exhibition with its large venue projectors and presentation switchers. The world’s largest independent film festival also uses Barco digital cinema projectors in all 23 of its movie theater venues for official screenings.

For more than 30 years, Sundance Institute and its Sundance Film Festival (SFF) have served as a springboard for independent filmmakers. Its New Frontier exhibition showcases innovative installations that explore the expansion of cinema culture and new forms of storytelling in today’s rapidly changing media landscape. At this year’s Festival, New Frontier delivers an engaging exploration of the intersection of art, film and multimedia technology, relying on Barco projectors and image processing to deliver visually spectacular experiences.

“Innovation is something that New Frontier and the Sundance Film Festival continually seek out, with a strong desire to advance, evolve and always be on the leading edge,” comments Jamie McMurry, Producer and Designer for Sundance Film festival. “We feel that Barco shares that desire and is not only a committed partner in the industry, but also a collaborator in supporting artists and developers in the advancement of visual storytelling.”

For the third year, SFF organizers are using Barco large venue projectors in the New Frontier installations and other festival events, having expanded beyond its growing commitment to Barco digital cinema projectors. Key benefits of Barco projection technologies include high brightness and photo-realistic color image presentation, in addition to an ideal combination of size, weight and power, which facilitates efficient installation and operation.

Treachery of Sanctuary
Representing a major achievement in the history of the Sundance Film Festival, New Frontier presents the work "Treachery of Sanctuary" by visionary technology artist Chris Milk. An extremely impressive and large-scale blended, three-channel video installation, "Treachery of Sanctuary" utilizes Barco’s HDX-W20 Flex projectors to deliver the clearest, brightest picture and highest resolution ever used to display the work. Reliability and durability are also key factors that ensure smooth operation and consistent picture quality throughout the duration of the festival.

Exhibits at the Claim Jumper
Festival producers are utilizing Barco F50 projectors in several virtual and augmented reality installations at the Claim Jumper, including The Leviathan ProjectDouble Conscience, andInextinguishable Fire. When matched with the EN57 lens, the F50 can front project from an incredibly short distance, allowing better use of exhibit space and an ideal viewing experience, reducing the risk of visitors stepping into the projection beam.

The Holo-Cinema offers a rare look at the innovations in immersive entertainment being developed inside ILMxLAB—an advanced media lab and development group that is a collaboration between Lucasfilm Story Group, Industrial Light & Magic, and Skywalker Sound. This new scenic design and experience theater allows participants to step inside iconic story moments, walk around the performing characters, and explore worlds as they portal inside a fully immersive media environment.

New Frontier Gateway
New Frontier Gateway features a 150-seat theater for sponsor presentations, artist clips and panel discussions. Organizers are utilizing two Barco RLM-W8 projectors with two PDS 3G series presentation switchers to elevate the visualization quality of the presentations.

Enhancing production quality 

Barco projectors will also be used for the Award Ceremony and Closing Night party, elevating the visualization quality at these events to never-before-seen levels. “One of the biggest reasons we chose the Barco HDX-W20 projectors was their ability to provide greater contrast, color and control to prevent the stage lighting from washing out the imagery on screen,” comments Holden Payne, Technical Director of Exhibition and Production at Sundance Institute.

“We are thrilled to grow our successful partnership with the Sundance Film Festival as their leadership continually strives to raise the bar for creativity and visual innovation with their virtual reality installations, celebratory events and movie screenings,” comments Scott Stremple, Vice President Sales for Barco Entertainment.

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
Similar Press Releases
More PR About: Shows and Events More
Learn More About:
Countries: United States More
More Barco Press Releases: Oct 20, 2016 Cinesystem Cinemas in Brazil Becomes First “All-Laser” Theater in Latin America, Powered By Barco Oct 17, 2016 Santa Rosa Entertainment Group Elevates Immersive Cinema Throughout Southern California Theater with the Barco Lobby Experience Oct 13, 2016 Barco Presents Latest Laser Projection Innovations at ShowEast 2016 Sep 21, 2016 National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection Sep 19, 2016 Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea Aug 24, 2016 Cinépolis Expands Digital Cinema Partnership with Barco Across the Globe Aug 23, 2016 Barco’s DP2K-20CLP Laser Phosphor Projector Receives Award at BIRTV2016 Jul 25, 2016 Barco, Clover Solutions and Maze to Revive Movie Industry in Myanmar with 100 Digital Cinema Projectors Jul 18, 2016 Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience Jun 24, 2016 Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas Jun 23, 2016 Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax Jun 22, 2016 Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue Jun 22, 2016 Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater Jun 21, 2016 Barco Sets World Première in UAE, with the Largest All-Flagship RGB Laser Cinema Jun 21, 2016 Barco Continues to Lead Global Conversion to Laser Cinema Projection Jun 16, 2016 Barco Showcases the Future of Cinema at CineEurope 2016 Jun 10, 2016 Barco Acquires Canadian, MTT Innovation Inc. May 27, 2016 Barco Officially Inaugurates its Brand-New ‘One Campus’ in Kortrijk Apr 13, 2016 Barco and Diversified Team Up to Deliver the Ultimate Cinema Lobby Experience Apr 12, 2016 Barco Escape Adds to Fast-Growing Movie Content Slate, Inks Deals to Produce Multiple Titles for Three-Screen, Panoramic Format More
©Copyright 2003 - 2016 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement