Start / Menu > Find Press Releases > Full Press Release
Sacramento, Calif. USA—Jan 26, 2016
The 2016 Sundance Film Festival Features Barco for New Virtual Reality Projection Spectaculars and All Movie Screenings
Barco, a global leader in visualization technology and the official projection provider for the 2016 Sundance Film Festival, brings to life several key virtual reality and art installations at the New Frontier exhibition with its large venue projectors and presentation switchers. The world’s largest independent film festival also uses Barco digital cinema projectors in all 23 of its movie theater venues for official screenings.
For more than 30 years, Sundance Institute and its Sundance Film Festival (SFF) have served as a springboard for independent filmmakers. Its New Frontier exhibition showcases innovative installations that explore the expansion of cinema culture and new forms of storytelling in today’s rapidly changing media landscape. At this year’s Festival, New Frontier delivers an engaging exploration of the intersection of art, film and multimedia technology, relying on Barco projectors and image processing to deliver visually spectacular experiences.
“Innovation is something that New Frontier and the Sundance Film Festival continually seek out, with a strong desire to advance, evolve and always be on the leading edge,” comments Jamie McMurry, Producer and Designer for Sundance Film festival. “We feel that Barco shares that desire and is not only a committed partner in the industry, but also a collaborator in supporting artists and developers in the advancement of visual storytelling.”
For the third year, SFF organizers are using Barco large venue projectors in the New Frontier installations and other festival events, having expanded beyond its growing commitment to Barco digital cinema projectors. Key benefits of Barco projection technologies include high brightness and photo-realistic color image presentation, in addition to an ideal combination of size, weight and power, which facilitates efficient installation and operation.
Treachery of Sanctuary
Representing a major achievement in the history of the Sundance Film Festival, New Frontier presents the work "Treachery of Sanctuary" by visionary technology artist Chris Milk. An extremely impressive and large-scale blended, three-channel video installation, "Treachery of Sanctuary" utilizes Barco’s HDX-W20 Flex projectors to deliver the clearest, brightest picture and highest resolution ever used to display the work. Reliability and durability are also key factors that ensure smooth operation and consistent picture quality throughout the duration of the festival.
Exhibits at the Claim Jumper
Festival producers are utilizing Barco F50 projectors in several virtual and augmented reality installations at the Claim Jumper, including The Leviathan Project, Double Conscience, andInextinguishable Fire. When matched with the EN57 lens, the F50 can front project from an incredibly short distance, allowing better use of exhibit space and an ideal viewing experience, reducing the risk of visitors stepping into the projection beam.
The Holo-Cinema offers a rare look at the innovations in immersive entertainment being developed inside ILMxLAB—an advanced media lab and development group that is a collaboration between Lucasfilm Story Group, Industrial Light & Magic, and Skywalker Sound. This new scenic design and experience theater allows participants to step inside iconic story moments, walk around the performing characters, and explore worlds as they portal inside a fully immersive media environment.
New Frontier Gateway
New Frontier Gateway features a 150-seat theater for sponsor presentations, artist clips and panel discussions. Organizers are utilizing two Barco RLM-W8 projectors with two PDS 3G series presentation switchers to elevate the visualization quality of the presentations.
Enhancing production quality
Barco projectors will also be used for the Award Ceremony and Closing Night party, elevating the visualization quality at these events to never-before-seen levels. “One of the biggest reasons we chose the Barco HDX-W20 projectors was their ability to provide greater contrast, color and control to prevent the stage lighting from washing out the imagery on screen,” comments Holden Payne, Technical Director of Exhibition and Production at Sundance Institute.
“We are thrilled to grow our successful partnership with the Sundance Film Festival as their leadership continually strives to raise the bar for creativity and visual innovation with their virtual reality installations, celebratory events and movie screenings,” comments Scott Stremple, Vice President Sales for Barco Entertainment.
About Barco Digital Cinema:
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Sep 21, 2016
National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection
Sep 19, 2016
Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea
Aug 24, 2016
Cinépolis Expands Digital Cinema Partnership with Barco Across the Globe
Aug 23, 2016
Barco’s DP2K-20CLP Laser Phosphor Projector Receives Award at BIRTV2016
Jul 25, 2016
Barco, Clover Solutions and Maze to Revive Movie Industry in Myanmar with 100 Digital Cinema Projectors
Jul 18, 2016
Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience
Jun 24, 2016
Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas
Jun 23, 2016
Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax
Jun 22, 2016
Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue
Jun 22, 2016
Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater
Jun 21, 2016
Barco Sets World Première in UAE, with the Largest All-Flagship RGB Laser Cinema
Jun 21, 2016
Barco Continues to Lead Global Conversion to Laser Cinema Projection
Jun 16, 2016
Barco Showcases the Future of Cinema at CineEurope 2016
Jun 10, 2016
Barco Acquires Canadian, MTT Innovation Inc.
May 27, 2016
Barco Officially Inaugurates its Brand-New ‘One Campus’ in Kortrijk
Apr 13, 2016
Barco and Diversified Team Up to Deliver the Ultimate Cinema Lobby Experience
Apr 12, 2016
Barco Escape Adds to Fast-Growing Movie Content Slate, Inks Deals to Produce Multiple Titles for Three-Screen, Panoramic Format
Apr 12, 2016
Cineplanet, Barco and Bardan First in Peru to Install Premium Laser Cinema Projection
Apr 12, 2016
Santikos Entertainment and Barco to Create the First All-Laser Powered Theater Circuit in the World
Apr 11, 2016
J.J. Abrams’ Bad Robot and Barco Boldly Go into the Future of Cinema with “Star Trek Beyond” Release in Barco Escape
©Copyright 2003 - 2016
. All rights reserved.