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Digital Cinema Technology May. 30, 2016
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Seoul, Korea and New York—Mar 7, 2016

First 4DX Theater in New York Opens with “Batman V.Superman” In Union Square March 25

Partnership with Regal Cinemas Brings Groundbreaking Immersive Film Technology to the Regal Union Square Stadium 14
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects today announced the opening dates for the first two 4DX theaters in New York City in partnership with Regal Cinemas, the largest theatre exhibitor in the United States. 4DX will launch in Manhattan on March 25 at theRegal Union Square Stadium 14, followed by the Regal E-Walk 13 opening on April 28.
 
The first film to premiere in 4DX in New York City will be the highly anticipated Batman v. Superman. The film stars Ben Affleck (Argo, Gone Girl) and Henry Cavill (Man of Steel) and is directed by Zack Snyder (300, Watchmen).
 
Regal Union Square Stadium 14 is one of Regal’s top grossing theatres, located at 850 Broadway, and the Regal E-Walk 13 is centrally located in the heart of Times Square at 247 West 42nd Street. These two movie theatres in Manhattan will become the 3rd and 4thauditoriums in the United States to host 4DX screens, along with theaters located in Los Angeles and outside Chicago.  
 
CJ 4DPLEX’s 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive experience that transcends the traditional cinema experience through special effects including motion-activated seats, wind, fog, rain, lightning, vibration, snow and scents.  4DX goes beyond 3D and large screen formats by adding visual, aural, olfactory and tactile dimensions to the film-viewing experience, perfectly syncing cutting-edge technology to the action onscreen.
 
CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014.  During its first year, the 104-seat Regal LA Live 4DX Auditorium generated $1.7 million in revenue, triple the total from the previous year. Attendance also doubled during the same period, and the theatre has moved up nearly 40 spots in overall U.S. box office rankings. 4DX opened its second screen in Gurnee, IL outside Chicago late last year.
 
“We are extremely excited to bring this immersive cinematic experience to New Yorkers. Launching in New York City is a milestone in 4DX’s expansion within the United States. From the success we’ve seen at the box office and from the overwhelmingly positive response we’ve received from audiences at L.A. Live, we have no doubt that these two new 4DX theaters will soon become two of the hottest entertainment spots in the city”, said Byung-hwan Choi, CEO of CJ 4DPLEX.
 
A sampling of the blockbuster movies that have already screened in 4DX theatres include Star Wars: The Force Awakens, Furious 7, Mad Max: Fury Road, Jurassic World and San Andreas.
 
There are now more than 30,000 4DX seats operating in 228 theatres in 37 countries – opening on approximately one new screen every two weeks as theatres recognize the power of the format. By the end of 2017, 4DX aims to be in 800 theaters worldwide.
About 4DX: 4DX is the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen.  Each 4DX auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX with 4DX codes created for both major Hollywood blockbusters and local titles. As of April 2016, 4DX reaches over 32,000 seats in operation of screens in 237 auditoriums across 37 countries. 4DX Directory page
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More 4DX Press Releases: May 18, 2016 4DX to Strengthen its Power in European Market, Launching the First Theater in Slovakia with Cinema City Slovakia May 4, 2016 4DX Opens Second Theater in New York with Captain America: Civil War Amid North American Success Apr 28, 2016 Four More 4DX Screens Open in Japan with AEON Cinemas and 109 Cinemas Apr 20, 2016 CJ CGV Wraps Successful CinemaCon as Cultureplex Comes to the Global Cinema Industry Apr 13, 2016 First 4DX Auditorium Coming to Kuwait Apr 12, 2016 Cineplex Entertainment is First to Bring 4DX to Canada Apr 5, 2016 CJ CGV Makes its CinemaCon Debut, as Leader in Immersive Cinema, Adds “4DX VR” Virtual Reality and more to its 4DX and ScreenX Offerings Mar 18, 2016 4DX Continues Expansion in Latin America with Openings in the Caribbean Islands Feb 18, 2016 Number of 4DX Seats in Operation Passes 30,000 Feb 8, 2016 4DX Major Force in Japan’s Box Office Growth Jan 15, 2016 “Star Wars: the Force Awakens” in 4DX Hits 1 Million Moviegoers in Only Two Weeks Jan 11, 2016 4DX to Debut in Portugal and Expand to East China Dec 31, 2015 12 4DX Screens Open in Japan in December with Five Different Cinema Exhibitors Nov 30, 2015 With Openings in Turkey and Switzerland, and Continuous Expansion in the UK, 4DX Strengthens its Grip in European Market Nov 24, 2015 4DX Opens Second U.S. Location, First in the Midwest, at Gurnee Mills Cinema Nov 9, 2015 Record-Breaking 10 Million Moviegoers Have Experienced 4DX Through the First 10 Months of 2015 Oct 23, 2015 4DX Strengthens its Grip in Chinese Market, Launching the First Theater with Emperor Cinema in China Oct 8, 2015 4DX Comes to South Africa for the First Time Sep 2, 2015 4DX Expands Chinese Footprint Locking in Theaters with China’s Top Two Multiplex Chains at BIRTV 2015 More
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