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Digital Cinema Technology Sep. 28, 2016
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San Francisco and Beijing—Apr 6, 2016

Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for New Cinema Screens in China in 2016

Dolby Laboratories, Inc. (NYSE: DLB) and Wanda Cinema Line Corporation Ltd. today announced that Wanda is planning to purchase more than 800 units of Dolby digital cinema processors, including the Dolby Atmos® Cinema Processor CP850 and the Dolby® Digital Cinema Processor CP750, to deploy in all of its new cinema screens in China through the end of 2016.

“Dolby has always been a strategic partner to Wanda with its proven track record of providing quality products that deliver high reliability and great performance,” said Jack Wang, General Manager, Information and Technology Center, Wanda Cinema Line Corporation Ltd. “We are glad to continue to leverage Dolby’s strong expertise in cinema audio and further expand our Dolby Atmos screens with the recent orders of the Dolby Atmos Cinema Processor CP850.“

“Dolby is delighted with its ongoing collaboration with Wanda to bring amazing cinema experiences to moviegoers across China,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “Dolby is committed to supporting the cinema industry through quality and innovation, and we look forward to our ongoing efforts with industry leaders like Wanda who look to offer spectacular moviegoing experiences to consumers.”

The Dolby Atmos Cinema Processor CP850 offers a complete audio solution to today’s digital cinema theatres and brings a natural, realistic, and immersive Dolby Atmos sound experience to audiences. The Dolby CP850 supports Dolby Atmos playback up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output. The Dolby CP850 supports Dolby Surround 7.1 and 5.1 digital playback as well as common Dolby formats used with alternative content in cinemas: Dolby TrueHD, Dolby Digital Plus™, and Dolby E.

To ensure proper setup and playback, the Dolby CP850 unit also includes the Dolby Atmos Commissioning Service. The service provides a review of a cinema’s sound-system design to ensure that the speakers and amplifiers have the necessary performance and room coverage to deliver a high-quality Dolby Atmos experience. It also includes initial room equalization after the equipment is installed.

The Dolby Digital Cinema Processor CP750 provides easy-to-operate audio control in digital cinema environments while integrating seamlessly with existing technologies. The Dolby CP750 supports 5.1 as well as Dolby Surround 7.1 premium surround sound, and will receive and process audio from multiple digital audio sources, including digital cinema servers, preshow servers, and alternative content sources. The Dolby CP750 is ready for use by a network operations center (NOC) and can be monitored and controlled from anywhere on the network for status and functions.

About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience.
Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 15 Academy Award® winning directors, and 28 Academy Award winning sound mixers, among others. To learn more about Dolby Atmos, visit www.dolby.com/Atmos.

 
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site About Wanda Cinema Line: Established in 2005, Wanda Cinema Line Corporation Limited is a subsidiary of Wanda Group. As of July 31, 2016, Wanda Cinemas was operating 330 theatres in over 110 cities in China as well as major cities in Australia and New Zealand, with 2,878 total screens. Wanda Cinemas accounted for approximately 14% of China’s market share in terms of box office revenue, ranking no. 1 in the China market for seven consecutive years. In 2015, Wanda Cinemas grossed 6.3 billion yuan in box office revenue.
 
With “prioritizing audience value and their moviegoing experience” as its business philosophy over the years, Wanda Cinema Line strives to provide high-standard design and construction, high-class exhibition technologies, and high-quality standardized services, offering the cinema environment of choice for more than 60 million Wanda fan club members. In 2015, Wanda Cinema Line officially announced its “membership+” strategy, aiming at building a world-leading cinema lifestyle ecosystem, marking its transformation from a cinema chain to a technology, platform, and ecosystem-based company.
 

Wanda Cinema Line Directory page
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