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Sacramento, Calif. USA—Apr 6, 2016

Barco Lobby Experience at ShowBiz Cinemas wins Bronze APEX Award at Digital Signage Expo

Barco, a leader in visualization technology, was honored at the 2016 Digital Signage Expo with a prestigious Bronze APEX Award in the arts, entertainment and recreation category. The award recognizes the Barco Lobby Experience installed last year for ShowBiz Cinemas at its Baytown Entertainment Center in Texas.

The annual DSE APEX Awards are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content. The awards have honored hundreds of companies for their innovation throughout the years. 

Transforming the cinema entertainment experience

The Barco Lobby Experience at ShowBiz Baytown features Barco’s turnkey solution, which transforms theater lobbies into an entertainment experience that captivates, informs and engages movie patrons while providing opportunities for revenue enhancement. Barco is providing complete content creation and management services as well as all hardware (displays, screens, media servers) and the X2O real-time visual communications platform to drive the theater’s animated box office and concession boards, movie posters, and dynamic trailer presentations, called Lobby Domination. 

“We are honored to receive the APEX award, which represents our commitment to innovation in cinema entertainment,” comments Greg Patrick, Vice President Digital Cinema for Lobby at Barco. “Our Lobby solution not only brings a uniquely entertaining component to ShowBiz’s overall cinema offering, but also provides additional ticket sales opportunities to drive revenues.”

“We are thrilled to see Barco win an award for their Lobby Experience solution, which our customers are enjoying immensely as a novel and captivating addition to their moviegoing experience, ” comments Kevin Mitchell, CEO of ShowBiz Cinemas. “The addition of our upscale bowling features, combined with Barco’s Lobby Domination, is producing great results, and we truly believe in its ability to significantly differentiate us from our competitors.”

Recognized among the industry’s best
DSE’s APEX Awards were individually assessed and juried on the basis of originality and innovation by 13 industry experts and journalists, all of whom have long reported on the digital signage sector, have published on the many facets of the industry and are recognized as versant in current industry trends. This year’s APEX Award finalists were chosen by an independent panel of 13 industry experts and journalists from a field of 155 entrants from 11 countries vying in 9 major digital signage categories.

Digital Signage Expo (DSE) is the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks. 
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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