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Digital Cinema Technology Dec. 08, 2016
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Los Angeles—Apr 11, 2016

J.J. Abrams’ Bad Robot and Barco Boldly Go into the Future of Cinema with “Star Trek Beyond” Release in Barco Escape

Digital Cinema Powerhouse Brings Multi-Screen, Panoramic Experience To Theaters This Summer
Digital cinema leader Barco and Bad Robot Productions today announced “Star Trek Beyond,” one of this year’s most anticipated films, will be released in Barco’s multi-screen theatrical format Barco Escape, bringing audiences inside the action from the interstellar franchise - like never before. J.J. Abrams’ Bad Robot will master a special version of the film, expanding the storytelling across three screens to unveil a thrilling new movie going experience to audiences when the film, from Paramount Pictures and Skydance Productions, releases on July 22.

“Star Trek Beyond,” the third installment of the phenomenally successful reboot, is directed by Justin Lin, and stars Idris Elba, Chris Pine, Simon Pegg, Zach Quinto, Zoe Saldana, John Cho, Anton Yelchin and Karl Urban. The most recent film, “Star Trek Into Darkness,” grossed more than $467 million worldwide, making it the highest-grossing entry in the Star Trek franchise.

"Justin Lin’s Star Trek Beyond is an epic adventure — truly larger than life,” said producer and Bad Robot president J.J. Abrams. “It is especially fitting, then, that we are partnering with Barco to provide an ultra wide-screen immersive experience using their unique Barco Escape format. This premium format dramatically expands the width of the viewing plane, giving filmmakers an innovative new tool with which to tell stories and audiences an enhanced new way to experience cinema."

Barco Escape will illuminate the Star Trek universe by creating key “moments” across all three screens that will exhilarate fans. Bad Robot will re-master more than 20 minutes of “Star Trek Beyond” into the new format. As part of Bad Robot’s commitment to the innovative technology, an executive from the company will also join Barco Escape’s advisory board. 

“J.J. Abrams and the Star Trek franchise share in our passion for exploration and innovation, which is why we’re thrilled to lead Barco Escape’s 2016 lineup together with ‘Beyond,’” said CEO of Barco Escape, Todd Hoddick. “We are honored to have J.J. and the incredibly talented team at Bad Robot Productions as partners and look forward to sharing the power of this experience to capture the magnitude of big, bold stories like ‘Star Trek Beyond.'” 

Since debuting in fall 2014 with the hit movie “The Maze Runner,” Barco has been working hand-in-hand with today’s top studios and filmmakers to create projects that offer audiences an unmatched viewing experience - only available in theaters. Director Scott Waugh (“Act of Valor,” “Need for Speed”) recently announced he is directing the first feature shot entirely for Barco Escape. The film, titled “6 Below” and starring Josh Hartnett, will be released later this year. 

Barco Escape also holds a multi-year deal with 20th Century Fox and a development deal with Jerry Bruckheimer, who is also an advisory board member. Barco is committed this year to offering at least four films in Barco Escape, which has proven to bring audiences out to the cinema with its first two theatrical releases.

The fully DCI-compliant Barco Escape technology utilizes three cinema projectors and two additional cinemascope screens, allowing filmmakers to create for a much larger canvas. With current exhibitor partners in the United States, Europe, Mexico and China, Barco plans to expand to more than 100 Barco Escape theaters in 2016. 

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

About Bad Robot Productions

Bad Robot was formed by filmmaker J.J. Abrams in 2001. The company has produced television series such as ALIAS, LOST, FRINGE, PERSON OF INTEREST, feature films such as CLOVERFIELD, STAR TREK, SUPER 8, MISSION: IMPOSSIBLE – GHOST PROTOCOL, STAR TREK INTO DARKNESS, MISSION: IMPOSSIBLE – ROGUE NATION, STAR WARS: THE FORCE AWAKENS, and interactive content including the mobile app ACTION MOVIE FX. Bad Robot's first foray into publishing, S., a novel conceived by Abrams and written by Doug Dorst, was a New York Times Best Seller. Bad Robot is based in Los Angeles and can be followed at twitter.com/bad_robot.
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
More Barco Press Releases: Dec 7, 2016 Barco Showcases Future Cinema Technology at CineAsia 2016 Dec 7, 2016 Barco Laser Stars in Yeosu’s ‘All-Laser Multiplex’, A First in Korea Dec 6, 2016 Barco Spurs Conversion to Laser Cinema Projection with the Launch of 7 New Laser Cinema Projectors Dec 2, 2016 Barco Lobby Experience at Regal L.A. LIVE wins the ‘Best Leisure Install’ DailyDOOH Award Dec 2, 2016 MBO and Barco Close Exclusive Partnership for New All-Laser Landmark Cinema in Kuala Lumpur Dec 1, 2016 Royalty visits Austin: HRH Princess Astrid of Belgium bestows Honor of Distinction upon Cinemark Founder Lee Roy Mitchell Nov 15, 2016 AEG, Regal and Barco Complete the First All-Laser Multiplex on the U.S. West Coast Oct 20, 2016 Cinesystem Cinemas in Brazil Becomes First “All-Laser” Theater in Latin America, Powered By Barco Oct 17, 2016 Santa Rosa Entertainment Group Elevates Immersive Cinema Throughout Southern California Theater with the Barco Lobby Experience Oct 13, 2016 Barco Presents Latest Laser Projection Innovations at ShowEast 2016 Sep 21, 2016 National Amusements, Inc. and Barco Establish Strategic Partnership to Convert All Showcase XPlus Auditoriums to Flagship Laser Projection Sep 19, 2016 Megabox Chooses Barco’s Flagship Laser Projector for its "Full Premium Auditorium" in Starfield Hanam, Korea Aug 24, 2016 Cinépolis Expands Digital Cinema Partnership with Barco Across the Globe Aug 23, 2016 Barco’s DP2K-20CLP Laser Phosphor Projector Receives Award at BIRTV2016 Jul 25, 2016 Barco, Clover Solutions and Maze to Revive Movie Industry in Myanmar with 100 Digital Cinema Projectors Jul 18, 2016 Reel Cinemas at The Dubai Mall Among Exclusive Group of Theaters to Offer New Barco Escape Three-Screen, Panoramic Movie Watching Experience Jun 24, 2016 Egypt Discovers the Future of Cinema, as Barco Escape Is Soon to Debut at Galaxy Festival City Cinemas Jun 23, 2016 Russian GRINN FILM Multiplex Is the First in Central and Eastern Europe to Go All-Laser and All-AuroMax Jun 22, 2016 Barco’s Immersive Sound Achieves New Momentum as Standardization Efforts Continue Jun 22, 2016 Kinepolis Group Opens Europe’s Very First All-Laser Cinema Theater More
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