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# 1939 Format Debate

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Las Vegas, USA—Apr 12, 2016

Philips Shows its New LongPlay Digital Cinema Xenon Lamps at Cinemacon

Philips continues to expand its portfolio of Digital Cinema Xenon lamps and is proud to announce the launch of its new LongPlay digital cinema xenon lamp product range at CinemaCon.
 
The new LongPlay range offers up to 50% longer warranty hours than standard xenon lamps for dramatically lower cost of ownership. Longer warranty hours result in fewer lamp changes, lower operating costs and higher projector uptime with no compromise in screen brightness. Exhibition quality is maintained at lower cost per hour. 
 
All of this is made possible by our breakthrough lamp electrode technology. LongPlay lamp electrodes run cooler, prolonging electrode life and maintaining light output longer. In addition to longer life, all Philips LongPlay lamps feature an extended operating power range up to 50% of full power. This provides exhibitors with more operational flexibility and avoids the additional expense and hassle of changing lamps when switching between 2D and 3D projector configurations. 
 
All Philips Digital Cinema Xenon lamps are especially designed for the demanding requirements of today’s digital cinema projectors. Their high light output ensures optimum on-screen brightness, while a proprietary electrode design ensures high arc stability for sharp digital pictures. Long lifetimes and a highly robust design ensure lowest Total Cost of Ownership for digital cinema. Each lamp is customized per projector model to ensure the best performance. Philips will be exhibiting at CinemaCon in Las Vegas, Nevada, USA, April 12-14, booth number 2514A.
 
For further information, please contact:
Tom Hardenburger
Lighting / Special Lighting
Phone number: +1 626-480-0755 x710
Email address: thomas.hardenburger@philips.com
 
About Philips Lighting:
Philips Lighting, a Royal Philips (NYSE: PHG, AEX: PHIA) company, is the global leader in lighting products, systems & services. Our understanding of how lighting positively affects people coupled with our deep technological know-how enable us to deliver digital lighting innovations that unlock new business value, deliver rich user experiences and help to improve lives. Serving professional and consumer markets, we sell more energy efficient LED lighting than any other company. We lead the industry in connected lighting systems and services, leveraging the Internet of Things light beyond illumination and transform homes, buildings and urban spaces. In 2015, we had sales of EUR 7.4 billion and employed 33,000 people worldwide. News from Philips Lighting is located at www.philips.com/newscenter.
About Philips Lighting: Philips Lighting, a Royal Philips (NYSE: PHG, AEX: PHIA) company, is the global leader in lighting products, systems and services. Our understanding of how lighting positively affects people coupled with our deep technological know-how enable us to deliver digital lighting innovations that unlock new business value, deliver rich user experiences and help to improve lives. Serving professional and consumer markets, we sell more energy efficient LED lighting than any other company. We lead the industry in connected lighting systems and services, leveraging the Internet of Things to take light beyond illumination and transform homes, buildings and urban spaces. In 2015, we had sales of EUR 7.4 billion and employed 33,000 people worldwide. Philips Lighting Directory page
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