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# 1937 Scophony

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Shanghai—Apr 13, 2016

IMAX Signs 10-Theatre Deal in China with Shanghai Aurora Movie Co., Ltd.

Media Group Enters IMAX Business to Support Cinema Circuit Expansion
IMAX Corporation (NYSE:IMAX), IMAX China Holding Inc. (HKSE: 1970) and Shanghai Aurora Movie Co., Ltd. today announced an agreement for 10 new IMAX® theatres in China.  Under the deal terms, eight of the theatres will be added to the company's new construction projects to be located throughout the People's Republic of China. The locations of the remaining two theatres are yet to be determined.
 
"IMAX is one of the most recognized entertainment brands in China that is beloved by moviegoers across the country," said Mr. Lu Jiantong, Vice President of Shanghai Aurora Movie Co., Ltd. "Our investment in IMAX is a major part of our commitment to quality and innovation. As we expand our cinema circuit, we will leverage The IMAX Experience to strengthen our business and delight our guests with the biggest and best blockbusters."
 
"Shanghai Aurora shares our passion for delivering premium entertainment experiences and we are pleased to launch our relationship with today's significant IMAX commitment," said IMAX Corp. CEO Richard L. Gelfond. "In China, our business is stronger than ever and this agreement is indicative of that demand. Interest in IMAX continues to build among our existing partners and new exhibitors as they seek to differentiate their theatres with the ultra-immersive IMAX format."
 
Shanghai Aurora Movie Co., Ltd.
Shanghai Aurora Movie Group is a modern enterprise engaged in film and TV investment management with a strong financing ability and an experienced international management team. The company is now promoting the reform of shareholding system to become a going-concern and sustained profitable listed company with high efficiency, a good reputation and fast development. The company gives priority to develop the film terminals, using the brand "AMG" namely "Aurora Movie Group" to build modern multiplex cinemas. At present it has already built 10 cinemas in China. The company plans to invest in 30 international standard cinemas in the next two years and at least 100 cinemas within five years. The company is committed to develop the whole industry chain of film and TV, including production, distribution, e-commerce and advertising etc.
 
About IMAX China
IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China. IMAX China trades on the Hong Kong Stock Exchange under the stock code "HK.1970."
About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page About IMAX China: IMAX China (HKSE: 1970) is a leading cinematic technology provider, the exclusive licensee of the IMAX brand and technology and the sole commercial platform for the release of IMAX format films in Greater China. Standing for the highest quality and most immersive motion picture entertainment experience, the IMAX brand is one of the strongest entertainment brands in Greater China, having had a presence in the PRC for nearly 15 years. IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Hong Kong. On October 8, 2015 shares of IMAX China began trading on the Hong Kong Stock Exchange under the stock code "HK.1970." IMAX China Directory page About Shanghai Aurora Movie Co., Ltd.: Shanghai Aurora Movie Group is a modern enterprise engaged in film and TV investment management with a strong financing ability and an experienced international management team. The company is now promoting the reform of shareholding system to become a going-concern and sustained profitable listed company with high efficiency, a good reputation and fast development. The company gives priority to develop the film terminals, using the brand "AMG" namely "Aurora Movie Group" to build modern multiplex cinemas. At present it has already built 10 cinemas in China. The company plans to invest in 30 international standard cinemas in the next two years and at least 100 cinemas within five years. The company is committed to develop the whole industry chain of film and TV, including production, distribution, e-commerce and advertising etc. Shanghai Aurora Movie Co., Ltd. Directory page
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