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# 1958 Gertag Ediaphor

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Seoul, Korea and New York—May 4, 2016

4DX Opens Second Theater in New York with Captain America: Civil War Amid North American Success

Pre-sales Point to Regal E-Walk 13 in Times Square Mirroring Triumph at Regal Union Square Stadium 14
CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects, opens in its second New York City theatre this weekend in partnership with Regal Cinemas. The newly upgraded auditorium is located at the Regal E-Walk 13 and is the fourth that the cinema technology company has opened in the United States - coming as 4DX screens see success at the box office.
 
In March, the first 4DX theatre installation in New York opened at the Regal Union Square Stadium 14 and since then has generated stellar numbers at the box office. This weekend Captain America: Civil War will open in 4DX in the United States.
 
“The first US location opened in Los Angeles at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 with AEG in June 2014. Then last November we opened a screen in the Chicago area with Marcus. In March of this year, Union Square opened. The opening of our fourth screen in the United Sates is a big step for us. We are now stationed in the West, the Midwest and the East with all sites seeing great occupancy rates. We believe this will attract more US exhibitors who will seriously look at 4DX to help grow their business,” said Brandon Choi, COO, CJ 4DPLEX America.
 
CJ 4DPLEX’s 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive event that transcends the traditional cinema experience through special effects including motion-activated seats, wind, fog, rain, lighting, vibrations and scents. The result is that 4DX, going beyond 3D, adds visual, aural, olfactory and tactile dimensions to the film-viewing experience, and lends itself perfectly to high-energy movies.
 
During its first year, the 104-seat Regal LA Live 4DX Auditorium generated $1.7 million in revenue, triple the total from the previous year. Attendance also doubled during the same period, and the theatre has moved up nearly 40 spots in overall U.S. box office rankings. 4DX opened its second screen in Gurnee, IL outside Chicago late last year.
 
A sampling of the blockbuster movies that have already screened in 4DX theatres include Star Wars: The Force AwakensFurious 7Mad Max: Fury RoadJurassic World and San Andreas.
 
There are now more than 32,000 4DX seats operating in 240 theatres in 37 countries – opening on approximately one new screen every two weeks as theatres recognize the power of the format. By the end of 2016, 4DX aims to be in over 400 theaters worldwide.
About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen.  CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of July 2016, 4DX reaches over 34,000 seats in operation at 268 auditoriums in 41 countries. CJ 4DPLEX is a subsidiary of CJ CGV, one of the global top 5 cinema companies CJ 4DPLEX Directory page
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More CJ 4DPLEX Press Releases: Sep 14, 2016 "Hardcore Henry" Producer’s New Film "We Kill Death" to Be First Feature Made for 4DX and ScreenX Aug 25, 2016 4DX Expanding Deeper into the Colombian Market Through the New Strategic Alliance with Royal Films Aug 5, 2016 4DX Now Available on 45 Movie Screens Throughout Japan, from Kyushu to Hokkaido Aug 1, 2016 4DX Coming to 17 Additional Regal Screens in Key U.S. Markets Jul 28, 2016 4DX Expands Deeper into East China and Europe’s Balkan Region May 18, 2016 4DX to Strengthen its Power in European Market, Launching the First Theater in Slovakia with Cinema City Slovakia Apr 28, 2016 Four More 4DX Screens Open in Japan with AEON Cinemas and 109 Cinemas Apr 20, 2016 CJ CGV Wraps Successful CinemaCon as Cultureplex Comes to the Global Cinema Industry Apr 13, 2016 First 4DX Auditorium Coming to Kuwait Apr 12, 2016 Cineplex Entertainment is First to Bring 4DX to Canada Apr 5, 2016 CJ CGV Makes its CinemaCon Debut, as Leader in Immersive Cinema, Adds “4DX VR” Virtual Reality and more to its 4DX and ScreenX Offerings Mar 18, 2016 4DX Continues Expansion in Latin America with Openings in the Caribbean Islands Mar 7, 2016 First 4DX Theater in New York Opens with “Batman V.Superman” In Union Square March 25 Feb 18, 2016 Number of 4DX Seats in Operation Passes 30,000 Feb 8, 2016 4DX Major Force in Japan’s Box Office Growth Jan 15, 2016 “Star Wars: the Force Awakens” in 4DX Hits 1 Million Moviegoers in Only Two Weeks Jan 11, 2016 4DX to Debut in Portugal and Expand to East China Dec 31, 2015 12 4DX Screens Open in Japan in December with Five Different Cinema Exhibitors Nov 30, 2015 With Openings in Turkey and Switzerland, and Continuous Expansion in the UK, 4DX Strengthens its Grip in European Market More
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