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# 1939 RCA

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Lima, Peru—Jul 12, 2016

Severtson and Bardan Provide 12 Cinema Screens & Giant 3D Cinema Screen for Cineplanet’s New State-of-the Art Mall del Sur Multiplex in Lima, Peru

13-Screen Multiplex Now Includes a Severtson SēVision 3D GX Giant Silver Perforated Screen Measuring in at 33.8 ft. x 63.3 ft. (10.3m x 19.3m)

Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, and Bardan Cinema are proud to announce that Severtson has provided 13 cinema screens, including a Severtson SēVision 3D GX giant silver perforated screen measuring in at 33.8 ft. x 63.3 ft. (10.3m x 19.3m) for Cineplanet’s new Mall del Sur multiplex located in Lima, Peru.

The new Mall del Sur is the largest mall in Peru. The multiplex’s grand opening was June 22, 2016.

“The popularity of our cinema and giant 3D screens is continuing to grow within the international market,” explained Toby Severtson, president and CEO of Severtson Corp. “Lima’s Mall del Sur multiplex is now one in a long line of our giant screen projects throughout South America.”

Added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer, “The additional 13 screens (three silver and 10 white), including the giant SēVision 3D GX giant silver perforated screen and other technological advances that outfitted the rest of the multiplex make it a world-class venue. Cinema owners and integrators are increasingly becoming aware of the advantages of Severtson’s giant screens, including our new folded technologies, which allow for even more cost effective shipping options worldwide.”

Cineplanet is the first cinema operator in Peru to install Barco’s new premium Flagship laser cinema projectors, offering patrons an unprecedented premium cinema experience while reaping the rewards of greater operational efficiency. Bardan Cinema, one of the largest cinema integrators in the Americas, was involved with the project’s visioning, design and installation of the audio, projection, seating, screens, lighting and concession equipment.

“We are pleased to work with and provide the Severston Screens line to our customers,” said Vilma Benitez, CEO of Bardan Cinema. “There is no question that Cineplanet’s Mall del Sur multiplex will provide the very best movie-going experience to their sophisticated patrons.”

Severtson’s SēVision 3D GX and Ultra Wide cinema screens have numerous advantages, including:
  • available in standard or micro perforation (white and silver)
  • coated surface that is harder to bruise and scuff
  • small micron flake coating produces a sharper image, eliminating graininess in bright scenes
  • viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested 
  • water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface
  • perfect for all large cinema applications, such as movie houses, museums, universities, etc.
Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.





Bardan Cinema Contacts: Rodolfo Abarca
Customer Relations
rabarca@bardancinema.com
 
Meike Espinosa/Jose Lopez
About Severtson Screens: Mesa, Ariz.-based Severtson Screens, which is celebrating its 30th anniversary in 2016, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide. From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today. Severtson Screens Directory page Logo: Bardan Cinema About Bardan Cinema: Founded 40 years ago, Bardan has built a reputation for technical excellence, outstanding customer service and leading product lines, offering cinema exhibitors a turnkey portfolio to build out, enhance and maintain their theaters.  The company currently services 1,800 screens across the Americas and Caribbean and also operates its DCinemanoc Network Operations Center, which offers 24/7 comprehensive monitoring and remote support, assuring exhibitors optimum equipment health and minimum downtime.   Bardan has also branched out to other retail, hospitality, commercial, education, healthcare and live entertainment venues to design, integrate and manage complex large-scale digital installations that help bring projects to life.  For more information, visit www.bardancinema.com or call (305) 374-9767.  Bardan also maintains local phone numbers in most of the countries it serves. Bardan Cinema Directory page Bardan Cinema Web Site About CinePlanet: Cineplanet is the largest cinema circuit in Peru with a total of 247 screens. They also operate in Chile with a total of 68 screens. Cineplanet is expecting to have 315+ screens by the end of 2016 in both countries combined. CinePlanet Directory page
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