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Digital Cinema Technology Sep. 27, 2016
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# 1995 Gretag

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Los Angeles and Toronto—Sep 14, 2016

"Hardcore Henry" Producer’s New Film "We Kill Death" to Be First Feature Made for 4DX and ScreenX

Live, Death-Defying Stunt at Toronto International Film Festival Amazes Audiences
Producers Alex A. Ginzburg and Tony Lee of Let It Play today announced a partnership with 4DX and ScreenX that will make their recently announced film We Kill Death the first feature film produced specifically for each of the two immersive cinema technology formats. 

We Kill Death focuses on YouTube stars Mustang Wanted, Oleg Cricket and the duo of Vitaliy Raskalov & Vadim Makhorov, who are familiar to millions of viewers around the world for their imaginative and death-defying stunts and adventures.
 
ScreenX is a theatre technology, which features a multi-projection solution, which incorporates multiple projectors using the screen in the front and the two walls of the auditorium to create a 270-degree viewing experience. 4DX is an immersive experience that has revolutionized audience involvement by providing three-axis seat movement, as well as other sensory experiences such as rain, wind and scent. We Kill Death will be the first time a feature film has been created with either of these technologies in mind.
 
“4DX and ScreenX take the amazing and vast appeal these daredevils have achieved on social media and amplify its intensity, power and visual impact for the cinematic audience. The potential for 4DX and ScreenX in a film like We Kill Death is manifest,” Ginzburg says. ““People report intense physical and emotional reactions just from watching these stunts on phones and computers. In 4DX and ScreenX theatres, audiences will be able to feel as if they are alongside the daredevils on screen. We believe that this film will deliver the single most visceral cinematic experience unlike any other.”
 
“This type of creative partnership is the direction ScreenX and 4DX is headed, “said Byung-hwan Choi, CEO of CJ 4DPLEX. “The possibilities that film makers will have when making a film with 4DX and ScreenX in mind are only limited by imagination and I know that Alex and Tony have the perfect film with, We Kill Death to show the world what is possible in the future of cinema.”
 
The producers launched We Kill Death with “a live stunt unlike any other in the history of the Festival,” as three of the free climbing roof toppers--Mustang Wanted Vadim Makhorov and Vitaliy Raskalov--climbed a construction crane atop a 60-story building in downtown Toronto.  Producers Alex Ginzburg and Tony Lee, as well as invited guests and media marveled from the roof of Thompson Toronto a kilometer away as the three death-defying daredevils made their way onto the construction site and to the very top of the crane, at times dangling by their hands and feet several hundred meters from the ground.  The group sent a live feed of their aerial feat to the astonished throng assembled on the roof of the nearby hotel.  The group joined the party following their descent from the tower.
 
Free hi-res images here: credit Lu Chau, www.photagonist.ca, as well courtesy Let it Play from the climbers themselves:
https://www.dropbox.com/sh/cq9nfmigz9inhir/AABfEg20mDhJs8zbLjBvNj2Ma?dl=0
https://www.dropbox.com/sh/p0vpx7wl5qdb6gx/AACZ6a9_Q4yzlcHY4EzI0Rs-a?dl=0
 
Alex A. Ginzburg and Tony Lee have also produced Ordinary World—releasing October 14 from Universal starring Green Day front man Billy Joe Armstrong, Selma Blair and Judy Greer, and the upcoming Holding Patterns, starring Freddie Highmore, Odeya Rush and Haley Joel Osment.
 

About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen.  CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of July 2016, 4DX reaches over 34,000 seats in operation at 268 auditoriums in 41 countries. CJ 4DPLEX is a subsidiary of CJ CGV, one of the global top 5 cinema companies CJ 4DPLEX Directory page About ScreenX: ScreenX is the world's first multi-projection system used within a theatre setting.  It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the “next cinema formats” along with 4DX, the multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three theatre walls. To date, ScreenX has been installed in on 91 screens around the world, including 80 screens at 48 locations in South Korea; eight screens in China; two in the United States; and one in Thailand. ScreenX Directory page
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