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# 1936 Scophony

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Los Angeles—Mar 16, 2006

Digital Cinema Network Service and QuVIS In Co-Marketing Program

Closely following Monday’s announcement of BT’s Systems Integration contract, Digital Cinema Network Service (DCNS) announced today the launch of a co-marketing program, designed to allow exhibitors a no-cost way to select state-of-the-art digital cinema theatre equipment.

The co-marketing program is designed to make it easy for exhibitors to work with DCNS’ suppliers and manufacturers to choose the equipment they need to begin the transition from analog to digital. Malcolm Ferris, CEO of DCNS said, “This new program is designed to allow exhibitors to work with their choice of projector supplier. As a utility service, the DCNS network is designed with the flexibility to utilize all brands of DCI-compatible digital projectors currently available, we are not just another vendor lock-in program. Neither are we tied in any way to a projector or other equipment manufacturer, nor are we linked to an existing 35mm film print business or an exhibition or distribution company. We are a pure utility whose only agenda is to provide the highest level of digital service technologically possible. We are absolutely committed to that agenda, and have initiated this program to provide exhibitors the opportunity to work directly with suppliers of their choice.”

DCNS plans a pilot rollout of its Digital Cinema Network on 3500 screens in North American beginning later this year following technical demonstrations in several multiplex theatre sites. Exhibitors are being invited to contact server and projector suppliers to schedule installations for their theatre sites.

When completed, DCNS will be the most technologically sophisticated digital cinema network in the world. To ensure DCI-compatibility, interoperability, scalability, QuVIS have been selected as supplier of core imaging technology. “QuVIS is proud to participate in this co-marketing program with DCNS,” said Larry Jacobson, President of the Entertainment Division. “We have worked closely with the projector manufacturers and the entertainment industry to meet the digital cinema requirements over the last seven years. DCNS has integrated those requirements into a terrific overall plan that will benefit exhibitors enormously. We’re very excited to be a part of it, and invite exhibitors to contact us directly to discuss participation in the program”.

The rollout of digital cinema is a key initiative to strengthen and grow the theatrical business. Now is the perfect time for the rollout because the DCNS Network provides the first digital cinema business solution that clearly and significantly benefits all parties involved: For exhibitors, the DCNS Network provides enabling new technologies that will generate enhanced revenue opportunities and alternatives – and remarkably, at no cost to exhibitors. For film distributors, the Network significantly reduces distribution costs and improves efficiencies. For film producers, this new technology offers an exciting leap beyond the limitations of 35mm film, at lower cost access to the screen. Most importantly, for movie-going audiences, the DCNS Network provides significantly better viewing experiences and more in-theatre content options. DCNS’ unique and comprehensive business solution is the perfect catalyst to generate all of these important benefits.
Further announcements over the next few weeks will detail additional DCNS’ technology, business and financial partners for this initiative, and communicate the unique advantages and economic benefits of the DCNS business model for the industry.
About QuVIS, Inc.: Quvis Technologies Inc. is a provider of digital cinema software and service. Quvis offers filmmakers, post-production houses and exhibitors a fast, reliable and attractively priced alternative for creating, archiving and distributing studio quality DCPs. For nearly two decades Quvis Technologies, Inc, a Seacoast Capital Partners company, has invented technology to move vast amounts of data in real time with extraordinary visual representation quality. Quvis' patented Quality Priority Encoding (QPE) enables ultra high quality image storage in an efficient format, without risking the distortion that often accompanies compression techniques. Quvis products have been trusted by more than 2,000 customers for digital mastering and cinema playback including Pixar, Universal, Paramount, Sony/Columbia Pictures, Fox, Miramax, Lucas Films, Warner Brothers, Light Storm, and DreamWorks. QuVIS, Inc. Directory page About Digital Cinema Network Service: DCNS was founded in 2000 by Malcolm Ferris as Cinematica and is headquartered in Los Angeles and London. DCNS is a technology, business integration and licensing company that provides business models, methods and solutions to convert the existing analog (35mm) production, distribution and exhibition business to digital. The Company helps convert, finance, maintain, improve and upgrade every aspect of the digital Network and infrastructure. Comprised of experienced technology, network services, film distribution and exhibition executives, the DCNS team provides the entertainment industry with a consistently reliable digital cinema Network presented on demand as a utility system and service. As a utility-based Network, DCNS business solutions can utilize all workable and DCI-compliant equipment available, providing maximum flexibility to the exhibition community. The Company’s capabilities cover the entire digital cinema value chain including engineering-level technology and partnerships, equipment finance, infrastructure, services and end users. Digital Cinema Network Service Directory page
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