Meeting the aim of achieving greater technological perfection in
Aqualon’s cinemas this year, Sony has been chosen to renew their projection
equipment, integrating 4K technology
“We want to offer our viewers the ideal image and sound conditions of a top
category cinema like ours”, explains José
, Sales Manager at Aqualon Cinemas.
“4K delivers four times more detail than ordinary HD and with more and
more movies being shot, distributed and projected in stunning 4K cinema owners
needs to match the ambition of content creators to give audiences the best
possible cinematic experience”, adds Enrico
Head of Central Eastern & Southern Europe, Sony Digital Cinema 4K. “"Plus,
projectors are a great solution to offer
4K quality images.”
The range of SRX-R515
offers high quality 4K digital cinema projection, providing more brightness and sharpness
, and with
a low operating cost.
Moreover, every R500 series projector features Sony’s highly reliable HPM
(High Pressure Mercury) multi-lamp
array, whose design, as every lamp has its own protective cartridge, enhances
safety in comparison with Xenon sources.
has been responsible for carrying out the integration
, providing Cinemas Aqualon with technical support
and the installation of Sony’s following
equipment: six SRX-R515P
projectors with an interchangeable lens
system for 2D and 3D, Theatre Management System, that streamlines
content ingest and management of show playlists, and Sony Digital Cinema 3D
systems that offer uniquely smooth, easy-on-the eye images, with continuous
projection of separate left/right eye images.
The deal is the result of Sony Digital Cinema 4K’s Managed Services
, a set of financing solutions to help cinema owners
acquire 4K projectors and manage their
. Sony Managed Services enable cinema owners to replace
their equipment more serenely and transition 2K technology to powerful 4K. With
a transparent monthly fee, the agreement significantly reduces the initial
investment, while improving cash flow for the operator.
Due to the flexibility of the Managed Service
contract, Sony will
take care of the remaining three 2K DLP projectors at Aqualon Cinemas in terms
of remote support and maintenance. "Sony Managed
Service deals cover spare parts warranty, installation,
project management, site survey before installation, maintenance, and remote
technical support" adds Ferrari.
About 4K SRX-R515P projection system
is a high
quality 4K digital cinema projection system designed for use in small or medium
sized screen auditorium. The projection system is fully DCI compliant and
boasts design features that make it more cost effective and simple-to-use. The reliable HPM (High Pressure Mercury) multi-lamp array ensures show
continuity by removing the risk of 'dark screen' outages. Even if one lamp
fails during the performance, presentation continues uninterrupted at slightly
reduced brightness, without impairing audience enjoyment of the show.
Offering true 4K quality from the lens to the
integrated media block, the projection system features an improved SXRD optical
engine, industry leading contrast ratio averaging 8000:1, 15,000 lumens
brightness, easy-on-the-eye Sony 3D and high frame rate capabilities up to 60
frames per second. The system also features high-speed content ingest/transfer
and high capacity storage.