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REAL D Unveils “REAL D Ready" Program To Elevate Quality 3D Standard

New Program from 3D Leader Guides Exhibition and Creative Communities in Rollout of 3D Cinema
As the leader in the delivery of premium 3D experiences, REAL D launched today “REAL D Ready” to guide the exhibition and creative communities as they prepare for the widespread rollout of digital 3D cinema. REAL D Ready assures critical cinema components are fully interoperable “out of the box” for the flawless exhibition of digital 3D content. As part of REAL D Ready, the company is also working with the entertainment industry to equip studios, post production houses and screening rooms with REAL D Cinema systems so filmmakers can perfect content for the platform.

“As the industry leader, it’s our obligation to the community to make the migration to digital 3D cinema as easy and seamless as possible,” said Joseph Peixoto, President of Worldwide Cinema, REAL D. “The REAL D Ready program elevates quality 3D standards by eliminating the guesswork for exhibitors and content creators.”

REAL D Ready
Only REAL D offers the theatrical industry a market-proven 3D system that seamlessly integrates with existing digital cinema projection technology to deliver compelling entertainment experiences to audiences. REAL D Ready was established to guide theater owners in upgrading cinema equipment as they prepare for the massive rollout of 3D cinema, expected to surpass 1,000 screens globally in 2007. Additionally, REAL D is providing studios and post production houses with REAL D Cinema systems so filmmakers can produce, test and screen content in the REAL D Cinema format in order to deliver the highest quality 3D entertainment experiences to viewing audiences.

REAL D Ready digital cinema partners include:

• Barco Digital Cinema
• Christie Digital Systems, Inc.
• Doremi Cinema
• Kodak Digital Cinema
• NEC Corporation
• QuVIS, Inc.

In the future, the REAL D Ready program will include theater screen manufacturers to further guide theater owners in the selection of high-gain screens tailored for 3D exhibition.

REAL D 3D Forum
REAL D also launched the “REAL D 3D Forum” today to give moviegoers, filmmakers, scientists and engineers – anyone interested in 3D – a place to interact and learn more about the creation, exhibition and science of 3D. As the worldwide leader in 3D visualization technology having provided solutions to cinema and scientific/R&D organizations, REAL D is best-suited to share leading practices with the community to elevate the 3D medium. REAL D has gathered valuable insights and techniques on all aspects of 3D that will be shared as part of the REAL D 3D Forum, which includes:

• Executive blogs by REAL D executives and guest blogs from industry leaders
• Bulletin boards where participants can post questions to be answered by 3D industry professionals
• Interactive forums focused on 3D cinema, content creation and science

The REAL D 3D Forum is available at

REAL D Cinema Exhibition Partners
REAL D Cinema has installed systems in theaters in seven countries, including the United States, Canada, Mexico, Japan, Australia, UK and Germany. Among REAL D Cinema’s North American theatrical partners are AMC Theatres, Century Theatres, CINEMEX, Cinépolis, Dickinson Theatres, Harkins Theatres, Loews Cineplex Entertainment, MMCinemas, Muvico Theaters, National Amusements, Rave Motion Picture Theaters and Regal Entertainment Group.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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