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# 1948 RCA

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LOS ANGELES and DALLAS—May 8, 2006

REAL D and Rave Motion Pictures Theaters Accelerate Digital 3-D Rollout with 20 Screen Deal

REAL D Cinema Now Boasts Largest United States 3-D Cinema Footprint; New Screens Being Added in Time for Summer Premiere of Columbia Pictures’ MONSTER HOUSE 3-D
REAL D, the leader in the delivery of premium 3-D experiences, and Rave Motion Pictures Theaters, the Dallas-based, all‑stadium theater circuit, today announced that the companies will install 20 more REAL D Cinema systems in Rave theaters nationwide. Upon completion of this rollout effort, Rave theaters will have 29 REAL D Cinema systems – more than any other circuit.

Rave Motion Pictures Theaters currently boasts nine REAL D Cinemas in select multiplexes and will add 14 new REAL D Cinema screens in time for the highly‑anticipated release of Columbia Pictures’ Monster House 3-D starting July 21, 2006.

This deal underscores exhibitors’ commitment to the REAL D Cinema format and continues REAL D’s worldwide rollout plan. The addition of new screens at Rave theaters brings the total number of REAL D Cinemas worldwide to 124 and gives REAL D Cinema the largest 3‑D cinematic footprint in the United States.

“REAL D Cinema creates a unique and innovative entertainment experience that can only be found in theaters,” said Tom Stephenson, Chief Executive Officer, Rave Motion Pictures Theaters. “REAL D Cinema’s presentation of Disney’s Chicken Little was a tremendous success, and we believe the additional REAL D Cinemas will further differentiate Rave theaters and drive attendance.”

“We’re thrilled to expand our partnership with Rave theaters, an industry leader that is elevating the movie-going experience by embracing new technologies,” said Michael V. Lewis, Chairman, REAL D. “Audiences couldn’t get enough of CHICKEN LITTLE in REAL D and the addition of more screens means we can amplify that success with the release of MONSTER HOUSE.”

Rave Motion Pictures Theaters in the following markets were among the first to offer REAL D Cinema:

· Chattanooga, TN
· Columbus, OH
· Ft. Wayne, IN
· Hickory Creek, TX (Dallas/Fort Worth)
· Hoover, AL (Birmingham area)
· Hurst, TX (Dallas/Fort Worth)
· Indianapolis, IN
· Viera, FL (Melbourne area)
· West Chester, OH (Cincinnati area)


New REAL D Cinema systems will be installed in Rave Motion Pictures Theaters in the following markets for the launch of MONSTER HOUSE in digital 3-D:

· Baton Rouge, LA
· Destin, FL
· Fort Worth, TX
· Houston, TX
· Huntsville, AL
· Little Rock, AR
· Montgomery, AL
· Orange Beach, AL (Mobile area)
· Pensacola, FL
· Peoria, IL
· Port St. Lucie, FL
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Rave Motion Pictures: Dallas ‐ based Rave Cinemas, LLC, the United States' fifth ‐ largest theater exhibition chain, owns or manages 60 theaters and 905 screens located in 20 states across the country under the Rave Motion Pictures brand and has a presence in seven of the top ten Designated Market Areas. Rave has set the industry standard for customer experience and comfort. A pioneer in the adoption of digital and 3 ‐ D technologies, Rave is a leader in alternative content programming, from live sports to concerts and opera. Rave Motion Pictures Directory page
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