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Burbank, Ca—May 17, 2006

NEC Showcases Robust Digital Cinema Technology for Drive-In Movie Theatres

NEC STARUS NC2500S Projector on Display for United Drive-In Theatre Owners Association Members from Across the United States
Photo: NEC STARUS NC2500 Series NEC STARUS NC2500 Series
NEC STARUS NC2500 Series Photo: NEC STARUS NC2500 Series Integrated 2K Cinema Quality Projector
NEC Solutions (America), Inc. today announced its NEC STARUS™ NC2500S Digital Cinema projector will showcase an exclusive digital cinema demo this evening for drive-in theatre owners across the U.S. NEC and their partner Strong Digital, a division of Ballantyne of Omaha, will unveil the limitless potential of digital cinema technology to members of the United Drive-In Theatre Owners Association (UDITOA) attending the co-sponsored event hosted by Transit Drive-In located in Lockport, NY.

NEC’s STARUS NC2500S, the world’s brightest projector with DLP Cinema® technology from Texas Instruments®, will be projecting Chronicles of Narnia as well as some familiar drive-in material, proving that digital cinema delivers evenly illuminated, high contrast digital images to large venues. Strong Digital will be supplying and installing both the NEC STARUS NC2500S Digital Cinema projector and the JPEG2000-enabled QuVIS® Cinema Player, which securely stores and plays the content.

“NEC Digital Cinema couldn’t be happier participating in this event as we know how motivated members of the Drive-In Theatre Owners Association are in delivering an excellent entertainment experience to their customers,” said Kurt Schwenk, general manager, Digital Cinema Division of NEC Solutions America. “We believe the STARUS NC2500S is the only projector on the market powerful enough to accommodate drive-in theatres, typically the largest screens in the movie industry. We look forward to demonstrating the brightness, contrast, and overall image quality that our projector delivers at the Transit Drive-In.”

Cinema exhibition includes nearly 400 drive-in movie theatres across America. The drive-in digital cinema event, hosting over 60 UDITOA members and theatre technicians, will represent roughly 45 drive-in locations that project on nearly 80 screens. The STARUS NC2500S will be put to the test, as the digital cinema images will be projected at an incremental range of screen sizes. Technicians will be taking light measurements at each screen size to prove the viability of digital projection for the drive-in theatre marketplace.

“The reason I’m hosting this event is to show that digital cinema is the next step drive-in theatres need to take to deliver quality pictures for its customers,” said Rick Cohen, owner and manager of Transit Drive-In. “Many of my colleagues, myself included, have seen the limitations of film as it can handle only so much light before it burns up. NEC’s digital cinema technology, behind its powerful STARUS NC2500S projectors, allows drive-ins to show movies countless times without degradation and brightness that can overcome outdoor theatre elements.”

Outdoor movie venues typically have to manage multiple environmental elements such as ambient lighting from the moon or surrounding businesses. The NEC STARUS NC2500S is the world’s brightest DLP Cinema projector for large-sized screens 49 feet and wider and is powerful enough to accommodate outdoor venues by delivering 2K resolution and high contrast ratios (2000:1). The STARUS NC2500S digital cinema projector is easy to operate and requires minimal maintenance. It can achieve the all industry required standards on the largest cinema screens, casting a remarkable digital image and delivering amplified brightness, sharper graphics and eye-catching color.
NEC Contacts:

Sales Contact:
Jim Reisteter
General Manager
Digital Cinema Division
NEC Display Solutions of America
Phone: 818-557-2500
jreisteter@necdisplay.com

Marketing Contact:
Kevin Bastian
Marketing Communications Manager
NEC Display Solutions of America
Phone: 630.467.3334
kbastian@necdisplay.com

Media Contact:
Philip Anast
PR Manager
Tech Image
Phone: (847) 279-0022
philip.anast@techimage.com
About NEC Display Solutions of America: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Display Solutions of America Directory page NEC Display Solutions of America Web Site About NEC Corporation: NEC Corporation is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialized needs of its diverse and global base of customers. NEC delivers tailored solutions in the key fields of computer, networking and electron devices, by integrating its technical strengths in IT and Networks, and by providing advanced semiconductor solutions through NEC Electronics Corporation. The NEC Group employs more than 150,000 people worldwide with more than $41 billion in revenue. NEC Corporation Directory page
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