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# Baird 1930

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Cypress, Ca—May 23, 2006

Christie DLP Cinema Projectors to Premiere Disney’s “Cars” Animated Film at Lowe’s Motor Speedway in Charlotte

Massive Outdoor Theater, Using Christie CP2000 DLP Cinema Projectors, is World’s First Digitally Projected, Multi-Screen Premiere of Major Hollywood Feature
Christie, a major provider of visual solutions for business, entertainment and industry, announced that the world’s most popular Digital Cinema projector, the Christie CP2000 DLP Cinema projector, will be used to premiere the much anticipated Disney/Pixar animated feature “Cars” at Lowe’s Motor Speedway during the Coca-Cola 600 May 26 in Charlotte, North Carolina. The presentation will be the first multi-screen digital cinema premiere ever staged and will feature four giant, custom-built outdoor movie screens 115 feet wide by 50 feet tall, constructed on the tracks of Lowe’s Motor Speedway. The theater will also include a state-of-the-art sound system to be built specifically for the event.

Christie is donating the use of its equipment, the engineering support for set-up and installation. Proceeds from the event will benefit Speedway Children’s Charities and Association of Hole in the Wall Gang Camps.

Christie CP2000 projectors, recognized as the brightest in the industry and the leading DLP Cinema projector with the most installations in the world, will illuminate two of the four screens. Over 38,000 viewers will catch the premiere, for which advance tickets have already been sold out. The event will be attended by celebrities from the film’s voice cast, as well musical guests and other figures from the world of racing and entertainment. Appearances are also scheduled by Academy Award-winning filmmaker John Lasseter, who directed “Cars,” producer Darla K. Anderson, and other Pixar Animation Studios and Walt Disney Studios representatives.

“Digital Cinema is the future of the movie industry. This event confirms the enormous potential of the technology, which is playing an increasingly important role in transforming the future of the movie-viewing experience,” observed Jack Kline, president and COO, Christie. “We are pleased to work with Walt Disney Studios and Pixar Animation Studios to demonstrate the superior projection technology of the Christie 2K DLP Cinema projector. We are proud of the fact that it will not only be one of the most exciting premieres ever, it will also be for a truly great cause.”

Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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