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Sacramento, CA—May 24, 2006

Barco joins the largest outdoor digital cinema premiere

On May 26th at Lowe's Motor Speedway, three Barco DP100 digital cinema projectors will be used in the world premiere of Disney/Pixar's new computer-animated feature, "CARS."
Barco announces that three D-CINE PREMIERE DP100 DLP Cinema projectors will play a key role at the world premiere of Disney/Pixar’s new computer-animated motion picture, CARS. This marks the first multi-screen outdoor digital cinema movie premiere. Scheduled for Friday the 26 of May at Lowe’s Motor Speedway in Charlotte, North Carolina, the sell-out event features four custom-built screens plus a state-of-the-art sound system — all custom installed at the speedway’s turn #2.

Each of the four movie screens is 115 feet wide by 50 feet tall, using three dedicated digital cinema projectors (two for enhanced brightness due to the remarkable screen size, and one for redundancy). Each Barco DP100 offers 2048x1080 native pixel resolution and a 2000:1 contrast ratio, and is based on Texas Instruments’ superb DLP Cinema™ technology.

Over 30,000 fans are expected to attend the premiere, including the film’s director, John Lasseter, key players from Pixar Animation Studios and The Walt Disney Studios, and industry leaders from digital cinema manufacturers including Barco. Produced by Disney/Pixar, the film "CARS" opens in theaters on 9 June 2006.

Dana Corey, Senior Director of Marketing for Barco Media and Entertainment business in North America commented on the premiere. “We’re extremely honored to participate in this important event, at a very unique venue here at Lowe’s,” said Corey. “Not only is it a first as a film premiere, and a first for the digital cinema industry, but it may just be the largest crowd ever to view a film that is projected digitally.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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