Exhibition Industry Veteran Travis Reid Joins National CineMedia to Head Digital Cinema Business Development

Former Loews Executive to Work with Financing Sources and Studios to Develop Digital Cinema Business Plan

Former Loews Cineplex Entertainment President and CEO Travis Reid has been retained by National CineMedia (NCM), the joint venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group (NYSE: RGC) to lead the effort to create a business plan for the financing of digital cinema with the major studios. The announcement was made today by Kurt Hall, chairman and chief executive officer of NCM.

In his new role, Mr. Reid will work with National CineMedia's management and NCM founding partners, as well as various financing sources and the major motion picture studios on the development of a digital cinema business plan and financing model. Reid will also work closely with Tom Galley, NCM's chief operations and technology officer, who is responsible for digital cinema system design, procurement and implementation. Once a digital cinema business plan is finalized, Reid, in cooperation with funding sources and the studios, will guide the development of a financing structure to support the deployment of digital cinema equipment for NCM's partners'13,000 screens, as well as other participating exhibitor screens.

Commenting on the announcement, Mr. Hall said, "Having known Travis for many years, we are fortunate to have an executive of his caliber joining National CineMedia. He brings valuable experience and perspective as the theatre industry faces the biggest business and technological change in its history. Travis' extensive theatre operations and film licensing experience coupled with his trusted relationships with the major motion picture studios make him an ideal person to lead the development of a digital cinema business plan for NCM and its founding partners."

Mr. Reid is well-known throughout the motion picture industry, most recently as president and CEO of Loews Cineplex Entertainment, where he presided over the company's merger and integration with AMC Entertainment Inc. Reid joined Loews in 1991 and has served in a variety of film and operating positions, including president, North American operations; president of Loews Theatres; and executive vice president, Loews Theatres. Prior to joining Loews, Reid was vice president of film for General Cinema Corporation's Midwest, Southwest and Western regions.

Reid is currently a director of AMC Entertainment Inc. and Fandango.com, a member of the executive committee for the National Association of Theatre Owners and vice president of the Will Rogers Memorial Fund. He was recently honored as the 2005 Will Rogers Motion Picture Pioneers Foundation Pioneer of the Year.

About National CineMedia, LLC:

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,200 screens (16,100 digital). During 2010, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas, Coming Attractions and Digiplex Destinations). The NCM Fathom Events broadcast network is comprised of over 600 locations in 163 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC.

National CineMedia, LLC Directory page

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