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# 1939 Baird

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New York and Denver—Jun 28, 2006

National CineMedia Engages Jpmorgan to Assist with Structuring of Digital Cinema Business

National CineMedia, LLC (NCM), the media, marketing and content distribution venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group (REG, NYSE: RGC), has selected JPMorgan to assist with the evaluation and development of a financing plan to help support the exhibition and motion picture industries' transition from film to digital cinema. NCM is actively developing a digital cinema financing and equipment deployment plan for its owner's nearly 13,000 screens nationwide, as well as other participating exhibitor screens. The announcement was made today by Kurt Hall, chairman and chief executive officer of NCM.

"Over the past several months our technology team has made great progress working with manufacturers on the preliminary architecture and cost of the digital cinema systems and now it is time to begin the development of a detailed financing plan that will be supported by the major studios and exhibitors," said Mr. Hall. "JPMorgan is the world's leading media industry investment bank with a track record of developing innovative financial solutions. This creativity and their understanding and relationship base at the major studios will play a critical role as we create the financial intermediary and agreements with the studios that will support the cost of digital cinema. The appointment of JPMorgan and the recent addition of Travis Reid to our team are critical steps forward in our effort to make digital cinema a reality."
About National CineMedia, LLC: National CineMedia ( NCM ) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest  digital in-theater network , comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. National CineMedia, LLC Directory page
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