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# 1932 Baird.

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Sacramento, CA —Jul 6, 2006

Barco Hires New Vice President of Sales for its US Digital Cinema Division

Scott Freidberg joins Barco as the new Vice President of Sales for the company’s US Digital Cinema division, bringing with him nearly 10 years of sales, marketing and operational expertise in the cinema projection industry.

Freidberg comes to Barco from Christie Digital Systems, Inc. and possesses an excellent understanding of the cinema market’s requirements. While Director of Sales for Christie Digital, Inc., Freidberg developed and implemented sales strategies for multiple cinema-product portfolios and cultivated a thorough client roster. Sales revenue increased over 50% during his tenure.

Freidberg will oversee sales and new business development operations in North America for Barco’s Digital Cinema product lines in top-tier exhibition, studio, post-production, 3-D, and alternative content markets; and will establish and maintain policies and programs to maximize sales with an optimum return on investment.

Freidberg received a Bachelor of Science in Business Administration from the University of Kansas and resides in San Diego, California.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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