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# 1939 Baird

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Burbank, Calif.—Jul 25, 2006

New NEC Digital Cinema Projector Makes Dazzling Debut on 70-Foot Screen

NEC STARUS Projector Delivers ‘Absolute Miracle’ Picture for Malco Theatres
Photo: NEC  NC2000C NEC NC2000C
NEC NC2000C Photo: NEC  NC2000C 17,000-lumen Digital Cinema Projector
NEC Corporation of America today announced the premiere of its NEC STARUS™ NC2500S Digital Cinema projector, which debuted on a 70-foot wide screen in a state-of-the-art multiplex owned and operated by Malco Theatres, Inc.

After testing other digital cinema projectors that delivered a maximum of 15 ft. lamberts, NEC’s STARUS NC2500S with DLP Cinema® technology from Texas Instruments® blew the competition away by achieving an impressive 22 ft. lamberts and approximately 31,000 lumens, running at 170 amps.

"The picture is an absolute miracle," said Mike Thomson, vice president, operations and technical, Malco Theatres, Inc. "NEC is the state-of-the-art digital cinema projector right now."

With more than 90 years in the theatre business, Memphis, Tenn.-based Malco is the 14th largest theatre circuit in the U.S., operating 35 sites with over 280 screens in five states. The chain is widely lauded in cinema circles as a leader in the use of cutting-edge sight and sound technology.

Thomson -- a 41-year Malco veteran -- is largely credited with the chain's embrace of technology, and was responsible for Malco's early adoption of Dolby® stereo, digital sound, and THX® systems.

"Finally, a machine has come along that can really put light on a screen," said Thomson. "Not only did the NEC STARUS far exceed its stated numbers, but it simply projected one of the most beautiful, clear and bright movie pictures I've ever seen. This is, without question, the new standard."

The NEC projector debuted for a screening of Warner Brothers' Harry Potter and the Goblet of Fire at a charity event at Malco's new Grandview Cinema in Madison, Miss. The screening took place in Grandview's Auditorium 17, which features a 36.5 x 70 foot screen.

The public witnessed the results of the new NEC projection system the next day, during the local premiere of Walt Disney's Eight Below.

The STARUS NC2500S is the world’s brightest DLP Cinema projector for large-sized screens 49 feet wide or larger. Delivering 2K resolution and high contrast ratios (2000:1), the STARUS NC2500S digital cinema projector is easy to operate and requires minimal maintenance.

The projectors deliver amplified brightness, sharper graphics and eye-catching color, using DLP Cinema technology from Texas Instruments.

The complete family of STARUS Digital Cinema projectors also includes the STARUS NC1500C for medium-sized movie screens, and the STARUS NC800C for small theatres, screening rooms, and post-production facilities. NEC’s STARUS Digital Cinema solution enables theatres to deliver remarkable digital images to screens of all sizes and simplifies theatre management, while reducing costs with the up to 99.999% continuous uptime with robust fault tolerant multiplex/hub servers. The STARUS Digital Cinema solution also allows theatre operators to manage playlists, upload features and perform playbacks from anywhere in the multiplex.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367
seversole@necdisplay.com

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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