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# 1939 Baird

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Sacramento, CA —Jul 26, 2006

Barco enters a new dimension with “Monster House 3D”

Barco 2K digital cinema projectors used in REAL D Digital 3D Cinema presentation of Columbia Pictures’ “Monster House 3D.”
Barco, global leader in digital cinema visualization, today announced that Barco digital cinema projectors are being used for Columbia Pictures’ “Monster House 3D,” which is being presented in the REAL D Digital 3D format at select theatres nationwide. “Monster House” opened in the USA July 21 and was number two at the box office over the weekend.

Barco installed 21 digital projectors for the launch of “Monster House,” adding to the 32 Barco digital cinema projectors previously deployed for REAL D Digital 3D Cinema presentations. Thirty percent of projectors deployed as part of the REAL D Digital 3D Cinema rollout domestically are manufactured by Barco.

Recognized as a worldwide reference in Digital Cinema, Barco’s 2K digital cinema projectors are based on Texas Instruments’ DLP CinemaTM technology and ensure optimum performance and reliability through their integrated light path and digital processing.

Kodak’s fully–networked Digital Cinema Operating System (DCOS) will drive the entire digital cinema workflow of the system, including content delivery, storage, installation, service and support, Kodak also provides the packaging, preparation and delivery of all feature content.

3D feature presentations are one of the drivers for the purchase of Barco digital cinema projectors. Additionally, Barco digital cinema projectors provide the power and clarity of “digital” when used for regular 2D digital cinema presentations.

“These are exciting times in digital cinema, and we’re thrilled to provide digital cinema projectors for the REAL D rollout of digital 3D cinema,” stated Mike Jones, Vice President, Events and Digital Cinema of, Barco’s Media & Entertainment division. “It’s important to have earned the trust with our providers and exhibitors, and based on our track record of providing high-quality digital projection systems, the goal of each installation is to make implementation easy, reliable, and a great in-theatre experience for every viewer.”

“As a REAL D Ready partner, Barco provides critical cinema components that are assured to be fully interoperable ‘out of the box’ for the flawless exhibition of content on the REAL D platform,” said Joseph Peixoto, President of Worldwide Cinema, REAL D. “We look forward to working with Barco as we continue to rollout REAL D Digital 3D Cinema globally.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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