Start / Menu > Find Press Releases > Full Press Release
San Francisco—Jul 31, 2006
Dolby Announces Deal With Infitec GmbH to Provide 3-D Technology for Dolby Digital Cinema
New technology to Provide High-Quality and Flexible Digital 3-D Solution
Dolby Laboratories, Inc. (NYSE:DLB) announced today that it has signed an agreement with Infitec GmbH, a leading provider of virtual reality 3-D technologies based in Germany, to develop a new 3-D system specifically for digital cinema. The agreement is part of Dolby's dedication to improving the moviegoing experience. The new 3-D technology will provide exhibitors with a 3-D solution for digital cinema that offers superb quality as well as operational flexibility from Dolby, the leading supplier of innovative technologies to the cinema industry.
"For the past 30 years, directors, studios, and exhibitors have looked to Dolby to provide innovative technologies that will uphold the unique experience of going to the movies," said Bill Jasper, President and CEO, Dolby Laboratories. "By collaborating with Infitec GmbH, Dolby will enable exhibitors to provide audiences with stunning 3-D images from an easily integrated system that comes with Dolby's trusted reliability."
Dolby's 3-D technology solution will integrate with the Dolby® Digital Cinema system to provide exhibitors with a compelling enhancement for moviegoing audiences that can't be duplicated outside the cinema.
Infitec's developments in 3-D technology will enable the system to project a 3-D image directly on to the exhibitors' existing white screens, without the need for a special silver screen. Currently, this is possible only by using expensive, battery-powered glasses. Dolby's solution will eliminate the need for battery-powered glasses but will use the lightweight, comfortable glasses to which audiences are becoming accustomed.
"Recent 3-D digital movie releases have demonstrated true audience demand," said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. "Per screen attendances for 3-D digital screens have been more than double those of traditional showings, which is why we believe that combining the 3-D experience with our Dolby Digital Cinema solution is a win-win proposition for exhibitors and moviegoers."
"We are thrilled to be working with Dolby on taking the 3-D moviegoing experience to the next level," said Helmut Jorke, CEO, Infitec GmbH. "Dolby is highly regarded for introducing innovative technologies to the motion picture industry and the perfect partner to build on the success of our core technologies."
Dolby's new 3-D technology is expected to be available in spring 2007. To date, more than 50 digital movies have been presented on more than 160 screens worldwide using Dolby Digital Cinema.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
More Dolby Press Releases:
Dec 7, 2016
Dolby Atmos: Breaking the Sound Barrier
Dec 5, 2016
Dolby Cinema Travels to a Galaxy Far, Far Away
Nov 1, 2016
GDC and Dolby Resolve Litigation
Oct 31, 2016
I Am Not Madame Bovary to Arrive in Dolby Cinema with Dolby Vision Imaging and Dolby Atmos Sound
Sep 29, 2016
This Fall’s Hottest Tickets Arrive in Dolby Cinema
Sep 26, 2016
L.O.R.D (Legend of Ravaging Dynasties) to be Released in Dolby Vision Imaging and Dolby Atmos Sound for Dolby Cinema
Aug 17, 2016
Wanda Cinema Line Selects Dolby Digital Cinema Servers for Cinemas in China
Aug 8, 2016
AMC Theatres and Dolby to Accelerate Deployment to 100 Dolby Cinema at AMC Sites By End of 2017
Jul 25, 2016
Disney’s Pete’s Dragon and Marvel’s Doctor Strange Among Seven New Disney Releases Announced for Dolby Cinema
Jul 8, 2016
For a Few Bullets Becomes First Chinese Local-Language Title for Dolby Cinema
Jun 29, 2016
Cineplexx Raises the Stakes By Bringing Dolby Cinema to Cineplexx Salzburg Airport
Jun 27, 2016
Dolby Laboratories and Amazon Announce Availability of Dolby Vision High Dynamic Range on Amazon Video
Jun 23, 2016
Dolby Cinema Now Available in Asia Through Wanda Cinema Line
Jun 22, 2016
Cineworld / Cinema City to Bring Dolby Atmos Immersive Soundscapes to Audiences Across Europe
Jun 20, 2016
Dolby to Demonstrate the Evolution of the Cinema Experience at CineEurope 2016
Jun 20, 2016
Dolby Surpasses Major Milestone of 600 Dolby Atmos Screens Installed Or Committed in EMEA
Jun 16, 2016
Dolby Laboratories and Lionsgate Announce Collaboration to Bring Dolby Vision and Dolby Atmos Content to the Home
May 12, 2016
Dolby Atmos Arrives in Cannes Celebrating Film Festivals
May 3, 2016
Television Academy Names Dolby Official Audio Video Technology Sponsor of its Dynamic State-Of-The-Art Theatre in Soon-To-Be-Unveiled New Saban Media Center
Apr 11, 2016
Dolby to Showcase the Complete Story of Innovation in Cinema at CinemaCon 2016
©Copyright 2003 - 2016
. All rights reserved.