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Seoul, South Korea—Aug 10, 2006

GDC Technology First to Deliver Columbia Pictures’ Monster House in Digital 3-D in Asia

GDC Technology, the leading provider of digital cinema solutions is proud to be the first to deliver Columbia Pictures’ MONSTER HOUSE in 3-D on its flagship SA1000 DSR™ Digital Film Server in Asia. MONSTER HOUSE is the first digital 3-D release in Korea. The movie is presented in REAL D, the Premier Digital 3-D Experience™, exclusively at 11 digital cinema theatres of Lotte Cinemas all across Korea. Lotte Cinemas owns more than 1600 screens throughout Korea and is the country’s second largest exhibitor.

Lotte Cinemas selected GDC Technology’s servers which have been installed earlier for digital releases. In less than a week, 11 SA1000 servers at the various Lotte Cinemas’ theatres across Korea were upgraded to enable the 3-D presentation, in time for the same-day opening of MONSTER HOUSE nationwide, on 10th August 2006. “We are thrilled to be screening the highly anticipated animated feature in 3-D and we are very pleased that our GDC servers could be so quickly upgraded to deliver the 3-D experience to our audiences”, says S.K. Lee, Executive Director of Lotte Cinema.

GDC Technology’s servers enable the two separate source images to be frame-accurate and synchronously played back on a single server via the dual HD-SDI link. Besides being the same one-box server that can be upgraded to enable 3-D playback, the SA1000 DSR™ Digital Film Server is a hybrid server which comes with the option to support real-time streaming of SDTV and HDTV broadcasting of “live” events. The versatility of having one server playing D-Cinema contents, live-events, advertising, 3-D and alternative contents is probably the reason why the SA1000 DSR™ Digital Film Server is the most widely deployed D-Cinema server in Asia.

3-D definitely enhances the appeal of a feature film as evident from the strong box office takings of the recent 3-D releases. Digital 3-D provides a superior movie experience with a presentation that is far better compared to that of traditional 3-D on film. “Audiences want more than just great content from their local multiplex – they want new and exciting entertainment experiences” says Joseph Peixoto, President of Worldwide Cinema, REAL D, “We look forward to working with GDC Technology as we continue to rollout REAL D Digital 3-D Cinema globally.”
GDC Technology Limited Contacts:
Media Contact:   Tony Adamson

GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com
Logo: GDC Technology Limited About GDC Technology Limited: GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC Technology is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC Technology also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Technology’s subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide. GDC Technology Limited Directory page GDC Technology Limited Web Site
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