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# 1998 AmPro.

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Toronto, ON and Denver, CO—Aug 31, 2006

Cineplex Entertainment to Explore Digital Cinema with National CineMedia

Cineplex Entertainment, Canada’s largest motion picture exhibition company, and National CineMedia LLC (NCM), a venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group, have entered into an exclusive agreement wherein Cineplex will be included in NCM’s digital cinema technology design and procurement initiative.

Currently, NCM is in the process of developing a digital cinema system design and acquisition program that will address the functional requirements of exhibitors and create efficiencies in the implementation of the system. Cineplex will enter into this association for the purpose of investigating implementation of a digital cinema in its theatres across Canada.

“Cineplex Entertainment strives to provide an exceptional entertainment experience to our guests, and this arrangement is mutually beneficial for investigating the implementation of digital cinema in Canada,” said Ellis Jacob, President and Chief Executive Officer, Cineplex Entertainment. “We are looking forward to working with NCM and what the future will bring for digital cinema.”

“System interoperability will be the key to the successful implementation of digital cinema in North America,” said Tom Galley, chief operations and technology officer of National CineMedia. “As the largest exhibitor in Canada, Cineplex is a significant addition to NCM’s team as we work towards developing a system that meets the technical and operational needs of exhibitors and is interoperable across international borders.”
About Cineplex Entertainment: Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food service, amusement gaming, alternative programming (Cineplex Events), Cineplex Media, Cineplex Digital Media, The Rec Room™ and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices.  Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.
 
Cineplex is headquartered in Toronto, Canada, and operates 165 theatres with 1,683 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Cinemas, Cineplex Odeon, Cineplex VIP Cinemas, Galaxy Cinemas, SilverCity Cinemas, and Scotiabank Theatres.  Cineplex also owns and operates the UltraAVX™, Poptopia, and Outtakes brands.  Cineplex trades on the Toronto Stock Exchange under the symbol CGX.
Cineplex Entertainment Directory page About National CineMedia, LLC: National CineMedia ( NCM ) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation's largest  digital in-theater network , comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 187 Designated Market Areas® (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital). During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the managing member of National CineMedia LLC. National CineMedia, LLC Directory page
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