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# 1939 Format Debate

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—Oct 17, 2003

Christie First with 3D Digital Cinema Projection at Korean Culture EXPO

Started in 1998, the Gyeongju World Culture Expo has steadily gained a reputation as a major international festival in leading Korea’s Gyeongsangbuk-do province. The festival has helped bring Korea into an age of culture by focusing on the dreams and sensitivities of the new millennium. Apart from featuring various performances as a cultural exchange among countries, the event’s main programming highlights the screening of three-dimensional (3D) films. In order to help this year’s expo achieve the required realism for its 3D film showcase, Christie offered its DLP™ projection solutions to transform these films into real cinematic experiences.

Adopting the same theme as the event, the Expo’s main film “Dreams of the Flying Horse”, based on mythological and historical facts of Silla, was screened in the festival site’s 651-seat Emille Theatre. Developed by Dr. Koh Wook from Ajou University, the film blended the essence of technology with 3D reality and a full stereophonic sound system. The fantastical drama depicting the heroic adventures of "Giparang" Hwarang in his search for Manpasikjeok, a legendary flute was created using cubic computer graphics and 4D (3D plus realtime effects) images.

With a screen that measures 11m x 21m (36ft x 69ft), it became an immediate assignment to present consistent, high-quality and high-brightness projection in bringing the 4D masterpiece to life. Mindful of this essential requirement, Christie’s Korean partner, Eugenetek Corporation creatively tailored a solution by adopting the world’s first use of Christie DCP-H digital cinema system in a 3D application. Positioned behind the screen at a projection length of 37m (121ft), two DCP-H digital cinema projectors were used on the left and the right side of the screen to project the inputs received from two High-Definition Players.

Designed for use in large screen theatres, the DCP-H projectors provided the natural film-like, 24 frames per second motion images with extreme clarity, and filled the entire screen with consistently bright, high quality images. As powerful digital cinema projectors utilizing the latest advancements in DLP Cinema™ technology (the only digital advanced technology to be endorsed by Hollywood), they also helped to recreate the needed realism to transform the film into a larger-than-life cinematic adventure for the audience.

Apart from the feature film, the Expo also featured another 3D production, “Animal Vision”, in its smaller 300-seat Cheonseongdae Theatre. Developed by the world’s first integrated digital studio, nWave Pictures, the documentary film is a subset of “SOS Planet” and offers an insight into environmental issues. It uses dazzling digital effects, 3D and computer-generated character animation to offer audiences a chance to immerse completely within the environments depicted on screen.

To provide the necessary imagery, two Electrosonic servers were used to feed content to two Roadie S12 DLP™ projectors also leased by Eugenetek. These projectors placed about 24m (78.7ft) from each side of the screen, projected onto the 9m x 18m (29.5ft x 59ft) screen.

Designed for multi-media presentations in large audience settings, the HDTV and DTV-ready S12s with their 12,000 ANSI lumens brightness, robust structure and advanced image processing capabilities offered unrivalled image quality for the festival’s 16 daily screenings.

“Although the set-up for both the screening venues only took three days, we spent more than one month testing out the system to achieve accurate projection that is essential for such three-dimensional and virtual reality films. After all the Expo screenings, we are pleased to say that our client is fully confident in using Christie products as they have proven themselves highly reliable and provide sharp, bright, beautiful images in 3D,” said Mr. Lee Joon-Ho, president of Eugenetek Corporation.

The 2003 Gyeongju Culture World Expo cost about US$17 million and featured more than 10,000 artists from 54 countries. Since its opening on August 13, 2003, the event attracted a total of more than 70,000 spectators, including 50,000 international visitors. It lasted a total of 72 days and ended on October 23, 2003.

Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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