Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Dec. 28, 2014
Please Login
Login/Signup
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1952 Eidophor

Skip Navigation LinksStart / Menu > Find Press Releases > Full Press Release
ORLANDO, Fla.—Oct 25, 2006

Sony SXRD 4K Technology Gains Major Studio Support Following Industry Technical Assessment

Studios Approve SXRD 4K Format for Projection of Theatrical Releases
Sony headed into ShowEast this week with support from major motion picture studios and the creative community for its SXRD™ 4K technology, following a recent successful side-by-side assessment with 2K technology for digital projection.

The Entertainment Technology Center’s Technical Advisory Board held the assessment earlier this month at the Digital Cinema Lab in Hollywood. It was the first public side-by-side evaluation of 4K and 2K technologies. The result of the three-day test proved Sony’s technical prowess. The SRX-R110 4K projector, which was designed for compliance with Digital Cinema Initiatives specifications, met or exceeded every point relevant to DCI projector requirements for theatrical exhibition, including color gamut, brightness and general performance. Following the assessments, 20th Century Fox, Warner Bros. Studios, Paramount Pictures and Sony Pictures Entertainment have all expressed approval of SXRD 4K projection technology, which was designed to meet all DCI requirements, for exhibition of their content in commercial theaters.

“Having satisfied current DCI projection requirements during these assessments, Sony remains committed to complying with every aspect of the DCI’s specifications in the ongoing development of its digital cinema technologies,” said Andrew Stucker, manager of Sony Electronics’ digital cinema systems group. “These assessments accomplished two very specific goals. One was to determine if both SXRD and DLP projection systems supported proper image exhibition for studio motion picture releases; another was to test both systems’ compliance with DCI technical measurement specifications for color, convergence and uniformity.”

Sony will display its full line of SXRD 4K digital technologies at ShowEast in Orlando, Fla., this week, including three projectors, a playback system, a screen management system and a secure enclosure that meets FIPS/140 security requirements.

“The successful results of these assessments come at a critical time both in the growth of SXRD 4K technology and digital cinema itself,” said John Kaloukian, director of marketing for Sony Electronics’ professional display group. “Our product line is comprehensive, exhibitors are continually embracing digital projection and consumers are realizing an improved and more dynamic theater experience.

“Now the industry has made its assessment and voiced its support. We’re more confident than ever that 4K will shape the future of digital cinema.”
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
Similar Press Releases
More PR About: 4K More
More Sony Digital Cinema Press Releases: Dec 15, 2014 The Grand Scores Another First in Hong Kong’s Cinema Scene with Sony’s 4K Twin Peak Solution Dec 11, 2014 Citadel Cinemas in Gozo Bring First 4K Experience to Viewers in Maltese Islands with Sony Digital Cinema Dec 9, 2014 Hong Kong’s Cinema City Langham Place Takes the Movie-Going Experience to the Next Level Dec 9, 2014 Thailand’s SF Cinema Grows from Strength to Strength Nov 25, 2014 Weischer.Media Signs Sony Digital Cinema to its 'Cinema.Reloaded® Ready' Programme Oct 8, 2014 Omega Cinema Systems Appointed as Dealer for Sony Digital Cinema in Turkey Sep 1, 2014 Vue Entertainment International Switches 400 Cinema Screens to Sony 3D Jun 26, 2014 Sony and Vue Entertainment Unveil World First Live 4K Streamings of FIFA World Cup™ Matches to Cinema Jun 17, 2014 Curzon Cinemas Invest in Sony Digital Cinema 4K Technology Jun 17, 2014 Sony Digital Cinema install 4K and 3D Technologies in Premium Wellness & Spa Resort Jun 16, 2014 Sony Digital Cinema News Headlines at CineEurope 2014 Mar 25, 2014 Sony Appoints David McIntosh to Head Digital Cinema Business in Europe and Americas Mar 13, 2014 Sony and National Theatre Live Collaboration Results in Record Breaking Figures Feb 5, 2014 Sony Digital Cinema partners with Real World, More2Screen and Eagle Rock Entertainment to premiere new Peter Gabriel concert film, Back To Front, in 4K Jan 30, 2014 New Vue Cinema Opens with the Full Suite of Sony Technologies Including Sony Digital Cinema 4K Dec 11, 2013 SF Cinema in Thailand Expands Number of 4K Screens Dec 10, 2013 Thailand’s Major Hollywood Cinema Embraces 4K with Sony’s SRX-R515P Digital Cinema Projectors Dec 3, 2013 Sony Launches SRX-R510P 4K Cinema Projector for Smaller Screens Nov 20, 2013 CINEMApink Converts to 4K with Help from Sony Digital Cinema Nov 13, 2013 Sony Digital Cinema Set to Wow the Cork Film Festival with A Variety of 4K Screenings More
©Copyright 2014 Main Site WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner