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Washington—Dec 18, 2006

National Geographic Films to Release on the RealD 3D Platform

REAL D will make 3-D films produced by National Geographic available to its exhibition partners, it was announced jointly today by Lisa Truitt, president of National Geographic Giant Screen Films and Special Projects, and Michael V. Lewis, chairman and CEO of REAL D. The arrangement will help expand the presence of National Geographic’s 3-D films outside traditional museum, science center and other specialty venues.

The first title available on the REAL D Cinema platform will be Lions 3D: Roar of the Kalahari, to be released in Spring 2007, followed by Sea Monsters: A Prehistoric Adventure in October.

The alliance with National Geographic represents REAL D’s first multi-picture pact with a non-feature film distributor or studio. REAL D seeks to make National Geographic’s films available to school groups and family audiences via morning and afternoon screenings, when theaters often have programming time to fill.

“Audiences are hungry for the thoughtful, exciting storytelling of National Geographic’s films, and our collaboration with REAL D will allow people in new markets to experience our films in an immersive 3D environment,” said Truitt. “REAL D has made great strides in expanding the appeal of 3-D features. We’re confident they can do the same for our films.”

“REAL D is delighted to work with an institution with the pedigree and global reach of National Geographic,” stated Lewis. “We’re excited to bring our expertise to this great educational brand, and to broaden the scope of quality 3-D content to exhibitors and consumers worldwide.”
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About National Geographic Giant Screen Films: National Geographic Giant Screen Films is part of National Geographic Ventures (NGV), a wholly owned subsidiary of the National Geographic Society. Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations and works to inspire people to care about the planet. Building on its global reputation for remarkable visuals and compelling stories, National Geographic Giant Screen Films produces original 2-D and 3-D productions. National Geographic Giant Screen Films also retains distribution rights to a portfolio of 25 films. More information is available at www.nationalgeographic.com. National Geographic Giant Screen Films Directory page
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