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Toronto, Ontario—Jan 11, 2007

Qube Cinema and Christie Digital Systems Help Bollywood Blaze New Digital Cinema Frontier

World Premiere of Mani Ratnam’s “Guru” in Toronto is First Indian Feature Film to Be Mastered and Screened Digitally in JPEG2000 Format
Christie, a major provider of visual solutions for entertainment, business and industry, and Qube Cinema, Inc., a leading provider of end to end digital cinema solutions, announced that acclaimed writer-director Mani Ratnam’s much-anticipated feature film, “Guru”, starring Bollywood’s most celebrated actress, Aishwarya Rai, will have its world premiere in Toronto today at the Elgin Theatre Centre. The film will be screened on a Christie CP2000-X DLP Cinema projector and an XP-D Cinema Server from Qube Cinema a subsidiary of Real Image Media Technologies, an India-based leader in the media and entertainment markets. The event represents a major coup for the Canadian exhibition industry as Bollywood continues to develop into a major international force.

The premiere of “Guru” marks the first Digital Cinema mastering and screening of a major Indian film, ushering the world’s most prolific cinema industry into the digital age. It also brings exclusive distribution of Bollywood films into Canada, creating a major entry point for reaching the North American market as well as Europe. Among the attending cast and crew, Aishwarya Rai, who plays the wife of the title character, is one of India’s new generation of entertainers who has gained international acclaim for her many feature roles. She was chosen by Time Magazine's Asian Edition as one of Asia's “100 Most Influential People.” Rai was also the subject of a “60 Minutes” profile, which called her “The Most Beautiful Face in the World.”

“Guru” also stars popular actor Abhishek Bachchan as Guru Kant Desai, a poor young man from a small Indian village in 1958 who becomes a powerful businessman on sheer determination and personal drive. Along the way, he must overcome overwhelming odds and business barriers that include the iron-tight control of government trade by a handful of rich businessmen. The film’s director, Mani Ratnam, is highly regarded, with past credits that include some of Bollywood’s great movies, such as Roja (1992), Bombay (1995) and Dil Se (1998).

“As the first DCI compliant JPEG2000 master of an Indian feature film, ‘Guru’ breaks new ground for Bollywood, becoming the model for the distribution of major releases on the world stage,” remarked Rajesh Ramachandran, president of Qube Cinema. “We chose the most renowned Digital Cinema projector, the Christie CP2000-X, because it is the only DLP Cinema projector that meets our rigorous standards for exceptionally accurate color reproduction, image quality, and performance.”

“Christie continues to drive the Digital Cinema revolution around the world, leading the digital conversion in every country and on every front,” said Brian Claypool, senior product manager for Cinema, Christie. “Christie is pleased to be chosen by Qube Cinema to help Bollywood make its historic leap into the digital age and bring the exhilarating world of Indian cinema to North America.”
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site About Qube Cinema Inc.: Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema’s product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California. Qube Cinema Inc. Directory page
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