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# 1939 Baird

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MORRISTOWN, N.J.—Feb 20, 2007

Celebration Cinema Signs Comprehensive Digital Deployment and Pre-Show Programming Deal with AccessIT

Industry’s first full service deployment paves the way for new revenues streams for theater operators
Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ:AIXD) and Celebration! Cinema signed the industry’s first comprehensive solution for conversion to digital cinema and pre-show programming for its 128 megaplex screens. AccessIT’s pre-show programming module is an innovation the company is rolling out in Spring 2007 and will enable Celebration and future AccessIT customers to play out both features and pre-show programming over the Christie 2K DLP Cinema® projectors.

Celebration is the eighth chain and the second customer of AccessIT’s Unique Screen Media Division to contract with AccessIT for deployment.

J.D. Loeks, Chief Operating Officer of Celebration! Cinema, said: “This transition is vital to our continuing growth and will deliver better quality cinema to our audiences, with enhanced picture quality and alternative programming that will enable us to increase our attendance during non-peak times. The integrated software solution AccessIT provides for pre-show and features is unprecedented, and we’re excited about our commitment to the digital future.”

Chuck Goldwater, President of AccessIT’s Media Services Group, commented: “Celebration’s vision and its history of leadership and innovation are the ideal qualities for an exhibitor who is ready to make the transition to digital cinema. AccessIT is proud to welcome them as a partner and we are excited about working with them to help showcase the strategic, revenue generating benefits that digital cinema brings to theater operators.”

AccessIT Digital Cinema is the industry-leading deployment program for digital cinema that provides the funding, operations and administration for the company's studio-supported 4,000-screen digital cinema rollout plan supported by major studios and independent distributors, among others -- and exhibitors who receive turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT’s unique Library Management Server® and Theatre Command Center® software, Christie 2K DLP Cinema® projectors and Doremi’s DCP2000 JPEG server. To date, Christie/AIX has contracted to install more than 3,200 systems in thirty-nine states and has completed the rollout of more than 2,000 screens with exhibitors including Cinema West, Cinetopia, Emagine, UltraStar, Galaxy, Rave and Carmike Cinemas and AccessIT’s own Pavilion Digital Showcase Cinema.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About Celebration! Cinema: John Loeks owns and operates theatres in Grand Rapids (including Celebration! Cinema North, Celebration! Cinema South and Studio 28), Muskegon, Lansing, Mt. Pleasant, Benton Harbor/St Joseph and Kalamazoo. Celebration! Cinema is a state-of-the-art shared entertainment experience with first rate amenities in every location. Celebration! Cinema Directory page
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