Start / Menu > Find Press Releases > Full Press Release
Sacramento, CA—Feb 26, 2007
Westhafer Joins Barco’s US Digital Cinema Division
Barco hires Terri Westhafer as the new Business Development Director for the company’s US Digital Cinema Division, bringing with her over 20 years of experience in the cinema projection industry.
Barco, a leading manufacturer in display technology, welcomes Terri Westhafer as the new Business Development Director for the company’s US Digital Cinema Division. Prior to joining Barco, Westhafer consulted for NEC Digital Cinema, Burbank, under the auspices of her own enterprise, Westhafer Cinema Consulting.
Terri Westhafer brings a wealth of motion picture industry experience to her new Barco role. Following graduation from the University of Colorado, Westhafer began her career as a manager/operator for AMC Theatres in Denver. Westhafer managed theatres for AMC in Colorado, Texas, and California. She then assumed the position of Director of Advertising, Publicity, and Promotion for Crown International Pictures. During this time, she met with representatives from Eastman Kodak who expressed a keen interest in developing film and projection training programs for cinema exhibitors.
As a direct result of these discussions, Westhafer formed her own consulting business with Kodak as her primary client and remained with the company for 18 years, concluding the film portion of her career as Kodak’s Director of Worldwide Exhibitor Relations. During her Kodak tenure, she trained thousands of projectionists and manager/operators internationally, authored Kodak’s quarterly exhibitor publication Film Notes for Reel People, worked on Kodak’s pioneering of cinema digital sound, organized trade show sponsorships, and spearheaded numerous projects targeted at optimizing cinema presentations.
“While still with Kodak, I saw a TI (Texas Instruments) demo of its fledgling digital cinema technology at a SMPTE session in Los Angeles,” noted Westhafer. “I was mesmerized, and wanted to focus my attention on this new and exciting media.” Westhafer was particularly impressed by the DLP technology’s ability to illuminate screens with bright and evenly dispersed light. Based on the potential for the digital cinema industry, Westhafer launched new consulting alliances with CineComm, Boeing Digital Cinema and most recently, NEC Digital Cinema.
“Barco digital cinema installations are expanding exponentially,” said Scott Freidberg, Barco’s Vice President of Sales for Digital Cinema, North America, “and Westhafer’s expertise is a welcome addition, in particular, her understanding of the industry from three angles — technology, distribution and manufacturing. Terri's own drive, tenacity and depth of knowledge will add a full dimension to Barco's product.”
In addition to a Bachelor’s degree, Westhafer earned a Master’s while in California, completing the graduate degree in 1995. She currently serves as Executive Director for the Inter-Society and is Past President of the International Cinema Technology Association (formerly ITEA). She makes her home in Denver, and has already immersed herself in her new worldwide responsibilities for Barco. “I’m very impressed with Barco’s commitment to the industry,” Westhafer explains. “Clearly, digital cinema projection has been a core business for Barco since the early days of DLP and the company is currently in the midst of widespread international digital cinema deployment. Barco sets very high standards for its employees and its products, and I’m honored to be a part of their driving force.”
About Barco Digital Cinema:
Barco, a global
technology company, designs and develops networked visualization products for a
variety of selected professional markets. Barco has its own facilities for
Sales & Marketing, Customer Support, R&D and Manufacturing in Europe,
North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more
than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158
billion euros in 2013.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Jul 21, 2014
Barco’s 4K Cinema Projector Adds to the Exclusive Experience at London’s New, Luxurious Ham Yard Hotel
Jul 16, 2014
Swiss Arena Cinemas Chooses Auro 11.1 Immersive Sound By Barco for its Brand-New, Geneva Flagship Theater
Jun 18, 2014
Arts Alliance Media and Barco Announce Screenwriter TMS Integration with Barco Alchemy Projectors
Jun 17, 2014
JT Bioscopen Debuts Barco Laser-Illuminated Projection in the Netherlands
Jun 12, 2014
Barco Brings on Laser Illumination Pioneer Bill Beck to Further Strengthen its Market Leadership Position in Laser Projection
Jun 10, 2014
Metro Cinema (India) Completes Exceptional Cinema Experience with Auro 11.1 By Barco Immersive Sound
May 27, 2014
Barco Cinecare Web Connected Services Tool Wins Internet of Things Excellence Award
May 20, 2014
Maheshwari Theatre Second in Bangalore (India) to Adopt ‘Auro 11.1 By Barco’ Immersive Sound Technology
May 12, 2014
FOOL COOL ROCK! – the first Japanese movie mixed in Auro 11.1 by Barco
May 5, 2014
Evergrande Deploys 500 Barco Digital Projectors in New Cinema Chain
Apr 26, 2014
Ann Cinema Complex (Kothamangalam) Embraces Auro 11.1 Barco’s Immersive Sound
Apr 25, 2014
Kulraj Broadway (Hdil Entertainment Pvt Ltd) Mumbai Introduces Bollywood to Auro 11.1 Barco’s Immersive Sound Format
Apr 22, 2014
Cinex Selects Barco and Bardan Exclusively to Outfit its Entire Circuit with Barco Projectors
Apr 15, 2014
Barco Secures US-FDA Product Variance for its First-In-The-World, Commercial Laser-Illuminated Cinema Projector, Assuring Hassle-Free and Worry-Free Installation
Apr 10, 2014
‘Wir Waren Könige’ First German Movie Mixed in the Auro 11.1 Immersive Sound Format
Mar 27, 2014
Santikos Theatres Acquires Barco Laser Projection to Deliver Cutting-Edge Movie Presentation
Mar 26, 2014
China’s Leading Cinema Exhibitors Keen to Install Barco’s Laser Projectors
Mar 26, 2014
Barco Drives Open Standards and Global Expansion of Auro 11.1 Immersive Sound with 450 Auditoriums and More Than 50 Movie Titles Committed for Auro Release
Mar 25, 2014
Barco Achieves DCI Compliance for New Barco Alchemy Digital Cinema Projectors
Mar 24, 2014
Cinemark First to Install Barco’s Laser Projector in North America and Raise the Bar on Image Quality
©Copyright 2003-2011 . All rights reserved.