Start / Menu > Find Press Releases > Full Press Release
Sacramento, CA—Feb 26, 2007
Westhafer Joins Barco’s US Digital Cinema Division
Barco hires Terri Westhafer as the new Business Development Director for the company’s US Digital Cinema Division, bringing with her over 20 years of experience in the cinema projection industry.
Barco, a leading manufacturer in display technology, welcomes Terri Westhafer as the new Business Development Director for the company’s US Digital Cinema Division. Prior to joining Barco, Westhafer consulted for NEC Digital Cinema, Burbank, under the auspices of her own enterprise, Westhafer Cinema Consulting.
Terri Westhafer brings a wealth of motion picture industry experience to her new Barco role. Following graduation from the University of Colorado, Westhafer began her career as a manager/operator for AMC Theatres in Denver. Westhafer managed theatres for AMC in Colorado, Texas, and California. She then assumed the position of Director of Advertising, Publicity, and Promotion for Crown International Pictures. During this time, she met with representatives from Eastman Kodak who expressed a keen interest in developing film and projection training programs for cinema exhibitors.
As a direct result of these discussions, Westhafer formed her own consulting business with Kodak as her primary client and remained with the company for 18 years, concluding the film portion of her career as Kodak’s Director of Worldwide Exhibitor Relations. During her Kodak tenure, she trained thousands of projectionists and manager/operators internationally, authored Kodak’s quarterly exhibitor publication Film Notes for Reel People, worked on Kodak’s pioneering of cinema digital sound, organized trade show sponsorships, and spearheaded numerous projects targeted at optimizing cinema presentations.
“While still with Kodak, I saw a TI (Texas Instruments) demo of its fledgling digital cinema technology at a SMPTE session in Los Angeles,” noted Westhafer. “I was mesmerized, and wanted to focus my attention on this new and exciting media.” Westhafer was particularly impressed by the DLP technology’s ability to illuminate screens with bright and evenly dispersed light. Based on the potential for the digital cinema industry, Westhafer launched new consulting alliances with CineComm, Boeing Digital Cinema and most recently, NEC Digital Cinema.
“Barco digital cinema installations are expanding exponentially,” said Scott Freidberg, Barco’s Vice President of Sales for Digital Cinema, North America, “and Westhafer’s expertise is a welcome addition, in particular, her understanding of the industry from three angles — technology, distribution and manufacturing. Terri's own drive, tenacity and depth of knowledge will add a full dimension to Barco's product.”
In addition to a Bachelor’s degree, Westhafer earned a Master’s while in California, completing the graduate degree in 1995. She currently serves as Executive Director for the Inter-Society and is Past President of the International Cinema Technology Association (formerly ITEA). She makes her home in Denver, and has already immersed herself in her new worldwide responsibilities for Barco. “I’m very impressed with Barco’s commitment to the industry,” Westhafer explains. “Clearly, digital cinema projection has been a core business for Barco since the early days of DLP and the company is currently in the midst of widespread international digital cinema deployment. Barco sets very high standards for its employees and its products, and I’m honored to be a part of their driving force.”
About Barco Digital Cinema:
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Feb 26, 2014
EGA Cinema Treats Audience to Auro 11.1 Experience By Barco
Feb 20, 2014
Omniplex Opens First Cinema Fitted with Auro 11.1 By Barco Immersive Sound Technology and HFR 3D Projection
Dec 11, 2013
Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region
Nov 29, 2013
Tamil Thriller Vidiyum Munn to Be Released with Auro 11.1 Immersive 3D Audio
Nov 20, 2013
Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 By Barco Sound Format to Create Immersive Audio for Tollywood Movies
Nov 19, 2013
South-Africa’s Nu Metro Cinemas Goes Fully Digital with Barco
Oct 30, 2013
Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco
Oct 21, 2013
Royal Films Selects Barco and Bardan to Complete Digital Cinema Deployments Throughout Colombia
Oct 17, 2013
Regal Entertainment Group Expands Partnership with Barco Through Multiple Installations of Auro 11.1
Oct 15, 2013
Barco Supports 40th Film Fest Gent with Digital Cinema Solutions and Brand-New Concepts
Oct 8, 2013
Marcus Theatres® Reinforces Commitment to Providing the Ultimate Moviegoing Experience By Installing Auro 11.1 By Barco to Offer the Latest in Immersive Cinema Sound
Oct 1, 2013
Cobb Theatres to Expand Deployment of Immersive Audio with Auro 11.1 By Barco
Aug 7, 2013
Dhanya Theatre Introduces Auro 11.1 By Barco for an Immersive Cinematic Experience
Jul 31, 2013
Cinemark Inc. and Barco Join Forces to Revolutionize Today’s Audio Cinematic Experience By Bringing Immersive Sound Format to Moviegoers Worldwide
Jul 23, 2013
Manasa Theatre Chooses Auro 11.1 By Barco to Create Ultimate Movie Experience
Jul 16, 2013
Carmike Cinemas Now Featuring Auro 11.1 3-D Cinema Sound by Barco at its Canton, GA Entertainment Complex
Jun 25, 2013
Barco Demonstrates Global Leadership in Immersive Sound
Jun 25, 2013
Barco Releases App to Run Digital Cinema Equipment
Jun 19, 2013
Major Post Production Facility, AM Studios Chooses Auro 11.1 By Barco on Account of Unique 3D Sound Experience
Apr 23, 2013
Cinesystem Cinemas Expands Digital Cinema Footprint in Brazil with Barco Projectors
©Copyright 2003-2011 . All rights reserved.