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# 1950 Theatre TV

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ShoWest 2007, Las Vegas—Mar 13, 2007

THX Launches Cinema Services Program to Help Accelerate D-Cinema Adoption

Barco Names THX Cinema Services a Preferred Service Provider for its Digital Projection Systems
THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, today launched THX Cinema Services, a turnkey solution to support the cinema industry’s transition from film to digital projection systems. Barco, a global leader in digital cinema, has selected THX Cinema Services as a preferred service provider for future installations of its digital projection systems.

With a network of highly trained technicians, THX Cinema Services will focus on the installation, calibration, maintenance and service of D-Cinema equipment, analog projection and audio equipment, as well as training of cinema personnel.

“The promise of D-Cinema is finally upon us,” said Jerry Zernicke, director of professional services at THX Ltd. “However, if new D-cinema equipment is not serviced and maintained on a regular basis, the new technology advances will fail to deliver improvements to the cinematic experience. THX Cinema Services provides a complete solution for system integration and maintenance, enabling cinema operators and moviegoers to fully realize the benefits of going digital.”

THX Cinema Services addresses the growing need for technical expertise to support North American cinema screens that will make the transition from film to digital. It offers a comprehensive set of service offerings for D-Cinema and analog projection, within both THX Certified and non-Certified venues, including installation, project management and support. Additionally, THX Cinema Services technicians will be trained to work with a variety of cinema equipment manufacturers and technology formats to ensure the highest quality from venue to venue.

“For years, THX has driven innovation in the cinema and beyond, and played a key role in providing superior movie presentation quality and equipment performance,” said Scott Freidberg, vice president of digital cinema, North America, Barco. “We welcome the launch of THX Cinema Services and expect this same commitment to excellence and attention to detail from its team of technicians.”

For more information about THX Cinema Services, please visit booth #1829 at ShoWest.
About THX:
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. 

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